Our client has one of the longest histories of being a trusted voice in the Australian medical industry and is a small, closed knit team. They are entering an exciting new phase of growth and innovation and are looking for an experienced Marketing Manager. They are passionate about ongoing healthcare professional development for doctors and GPs across Australia providing high-quality podcasts, webcasts, learning modules, and video content.
Role summary
This is a senior, hands‐on leadership role that combines strategic direction with day‐to‐day execution. Reporting into the leadership, the Marketing Manager will lead the planning, delivery and optimisation of Company's marketing and communications activity across digital, events, partnerships and owned media channels.
What will you be doing?
* Leading and mentoring the Marketing & Communications team, fostering a collaborative, high‐performing and agile culture,
* Developing and executing integrated marketing and communications strategies aligned to company growth objectives.
* Managing end‐to‐end campaign delivery across email, social media, web, content, events, and print.
* Driving audience acquisition, engagement and retention across organization's education and CPD offerings.
* Contributing strategically to the growth of organization's digital product ecosystem, including AI‐enabled learning and engagement initiatives.
* Supporting the continued growth and promotion of organization's nationally recognised face‐to‐face seminar program.
* Leading marketing initiatives for online learning (LMS), podcasts, webcasts, video, editorial and emerging education formats.
* Managing marketing automation, CRM communications and audience segmentation strategies.
* Monitoring, analysing and reporting on marketing performance, audience insights and campaign effectiveness.
* Collaborating closely with internal stakeholders across editorial, events, sales, production and LMS teams.
* Managing external agencies, suppliers and creative partners where required.
* Ensuring consistency of brand, messaging and communications across all channels and touchpoints.
* Maintaining a strong understanding of healthcare professional audiences and the evolving CPD landscape.
* Remaining hands‐on with campaign execution, digital marketing operations and content publishing where required.
What you'll bring?
* 10+ years' experience in leading or managing marketing, communications or digital marketing roles.
* Confident and supportive people leader with experience managing and developing teams.
* Strong experience developing and executing marketing strategy.
* Demonstrated experience across digital marketing channels, CRM and marketing automation platforms such as Active Campaign or similar.
* Strong understanding of audience analytics, campaign reporting and performance optimisation.
* Experience managing multiple concurrent campaigns and projects to deadline.
* Strong stakeholder management and collaboration skills.
* Previous experience in Product launching.
* Highly self‐motivated with excellent organisational and time management skills.
* Comfortable operating in a fast‐paced and evolving environment, adaptable with changing priorities.
* Preferred previous work experience from healthcare/ medical education/ Health Education/pharmaceutical/ Healthcare certification sectors.
* Understanding of the Australian healthcare professional and CPD landscape.
* Experience marketing events, conferences or education programs.
* Experience working within AI‐enabled platforms and leveraging LLM systems.
* Familiarity with learning management systems (LMS).
* Understanding of Adobe Creative Cloud Suite.
Why join the company?
* Work with a collaborative, innovative, and supportive team.
* Opportunity to shape the future direction of marketing and new innovations.
* Working On‐site for initial 6‐months, then transition to Hybrid work arrangements.
* Travel to interstate events within Australia.
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