My Mum Made It is a fashion label rooted in sustainability, creative storytelling, and a distinct editorial aesthetic. We're a small, capable team with a thoughtful tech stack and a strong creative point of view. We're entering a growth stage and hiring a Senior Ecommerce Specialist to own digital execution end-to-end.
Role Overview
Own the day-to-day execution of MMMI's digital channel. You'll run paid ads, build and deploy email, manage Shopify operations and merchandising, and drive on-page SEO and conversion improvements. The Marketing Manager sets direction; you make it happen and own the numbers that follow.
This is a hands-on senior specialist role. You'll be in the ad accounts, in Klaviyo, and in Shopify every day. This is a high pace role requiring very strong attention to detail and KPI delivery.
Key responsibilities Paid advertising
* Own end-to-end execution across Meta (Facebook/Instagram), Pinterest, TikTok and Google Ads (Search, Shopping, PMax).
* Funnel architecture—TOF/MOF/BOF separation, prospecting vs retargeting budget split, audience exclusion logic, campaign objective selection per stage.
* A/B testing methodology—proper test design, statistical significance, isolating variables, avoiding \"two changes at once\" errors.
* Measurement & attribution—understanding the gap between platform-reported ROAS, GA4, and Shopify; using blended ROAS / MER as a sanity check; iOS14 / signal loss awareness.
* Budget pacing & scaling—when to scale a winning campaign vs build a parallel one, how to handle CPM/CPC drift, dayparting.
* Build, launch, and optimise campaigns aligned to the marketing calendar.
* Own ROAS as the headline metric, with weekly reporting to the Marketing Manager.
* Brief creative requirements to internal/external designers and ensure assets land on time.
* Build, schedule, and deploy campaign sends (Klaviyo) against the marketing calendar.
* Own and improve core flows: welcome, abandoned cart, browse abandonment, post‐purchase, win‐back, and the existing pre‐order overdue flow.
* Segmentation strategy, list hygiene, deliverability monitoring.
* Report on email revenue contribution and flow performance monthly.
Shopify operations and merchandising
* Manage the product catalogue: products, variants, collections, metafields, tags, inventory visibility.
* Site merchandising—collection sorting, featured products, homepage modules, PDP content, navigation.
* Launch and promo setup—discount codes, automatic discounts, banners, countdowns, landing pages.
* Theme management within the Shopify admin (sections, blocks, content)—no Liquid or custom code required.
* Pre‐launch QA across all drops: links, images, prices, sizing, descriptions, mobile experience.
* App stack management—adding, removing, and configuring Shopify apps as the channel evolves.
Conversion optimisation and on‐page SEO
* Identify and prioritise CVR improvements across PDP, collection, cart, and checkout.
* Run A/B tests and propose changes based on data, not opinion.
* Own on‐page SEO hygiene—titles, meta descriptions, alt text, product copy, URL structure, internal linking.
* Work with the Marketing Manager on content/landing page strategy for SEO.
Reporting and analytics
* Weekly channel report: revenue, traffic, CVR, AOV, paid ROAS, email revenue, top movers.
* Monthly deeper dive with the Marketing Manager and Director.
* Comfortable in GA4, Shopify Analytics, Klaviyo reporting, Meta Ads Manager, Google Ads.
* Flag anomalies early—drops in CVR, sync issues, broken funnels—and raise with the right person.
Collaboration with the broader stack
* Partner with the Marketing Manager on calendar planning, campaign execution, and channel strategy.
* Liaise with the Director on anything that touches the technical stack.
* Brief external creative partners (designers, photographers) to keep the asset pipeline flowing.
* Stay out of wholesale operations—that channel sits with Del Rainbow and the Director.
What you'll own
* Paid advertising ROAS across Meta, Pinterest, TikTok and Google.
* Site conversion rate and key funnel metrics.
* Speed and quality of campaign and launch execution.
* Shopify catalogue accuracy and site merchandising quality.
What we're looking for Must‐have experience
* 3–6+ years in ecommerce / digital marketing roles, ideally in DTC fashion, apparel, or lifestyle brands.
* On day one you must be able to set up and launch all paid ads and email marketing on your own.
* Hands‐on Shopify experience (Shopify Plus and Markets a strong plus)—comfortable in the admin without needing a developer.
* Demonstrated ownership of Meta Ads, Pinterest Ads, TikTok Ads and Google Ads campaigns with concrete ROAS examples you can talk through.
* Strong Klaviyo skills—flow building, segmentation, campaign deployment, not just \"have used it\".
* Working knowledge of GA4 and ecommerce analytics.
* Sharp eye for site quality—typos, broken links, broken mobile views—and a habit of QA before launch.
* Strong communication skills with solid experience presenting to senior management.
Nice to have
* Familiarity with Cin7 Omni or similar inventory systems.
* Experience working alongside custom integration layers.
* Pre‐order or made‐to‐order business model experience.
* Basic Liquid familiarity (light coding and use of AI).
* Experience working with external paid agencies or freelance creatives.
How you work
* Operator's mindset—you'd rather ship and iterate than plan in perpetuity.
* Numerate and commercially curious—you want to know why a number moved, not just that it did.
* Comfortable with shorthand communication and a fast‐moving environment.
* Self‐managing—you can take a calendar, a brief, and a deadline and deliver without hand‐holding.
* Pragmatic about tools and budget—you choose lean, maintainable solutions over expensive platforms by default.
* Comfortable pushing back constructively when you see a better path.
What we offer
* A senior, high‐trust role with real ownership and visibility.
* A small, capable team where decisions happen quickly.
* Room to grow into an Ecommerce Manager title and broader remit as the channel scales.
* Annual performance bonus up to 12% of your salary.
* A generous 50% staff discount in our store.
#J-18808-Ljbffr