People & Culture Business Partner | Fashion & Lifestyle | APG&Co
About the Role
JAG is looking for an organised and proactive Ecommerce & Marketing Assistant to join our team. This hybrid role offers hands‑on experience in a fast‑paced environment across ecommerce operations, content management, influencer coordination, and marketing. It's a great entry‑level role, ideal for someone passionate about fashion, with strong attention to detail and a willingness to learn.
Key Responsibilities
* Liaise with buying, planning, and marketing teams to gather accurate product information and maintain data integrity across all channels.
* Upload and enrich product listings with correct copy, model specs, imagery, pricing, and SEO data in the website CMS and online marketplaces.
* Co‑ordinate product data for marketplaces, ensuring consistency and compliance with each platform's requirements.
* Conduct regular site and marketplace quality checks to ensure products are live, linked correctly, and displaying as intended across devices.
Content Management
* Support implementation of product launches, updates, and promotional campaigns in line with trade calendars.
* Assist with content uploads for homepage, landing pages, category refreshes, and marketplace storefronts.
* Curate seasonal edits on site to enhance customer experience and storytelling.
* Site Maintenance – Perform ongoing QA to identify and resolve errors, broken links, or discrepancies in product information.
* Support the Ecommerce Manager with ad‑hoc admin, reporting, and online merchandising tasks.
Influencer Management
* Research and identify potential influencers within fashion, lifestyle, and travel categories.
* Coordinate outreach, gifting logistics, and partnership communications.
* Manage address collection, packaging, and dispatch for gifting.
* File and organise influencer content and usage rights.
* Compile monthly reports on influencer performance, spend, reach, and engagement.
Content Creation Support
* Assist with campaign and ecommerce photoshoots in pre‑production, on set, and post‑production stages.
* Coordinate talent and crew for castings and shoot days, manage product samples, and ensure shoot readiness.
* Create and update call sheets, schedules, and run sheets.
* Support production tasks such as location bookings, catering, and logistics.
Social Media Coordination
* Schedule content across social platforms using scheduling tools.
* Engage with the community by replying to comments and messages.
* Monitor social trends and suggest reactive content opportunities across all social channels.
* Pull weekly analytics and performance summaries to share with the wider team.
Weekly Creative & Comms Support
* Assist with creative briefing documents for internal and external teams.
* Conduct market and competitor research to identify trend opportunities.
* Collaborate with the Graphic Designer to build and update weekly Go‑To‑Market (GTM) documents.
* Support campaign rollouts across digital, retail, and wholesale channels.
* Assist in building weekly marketing emails and CRM flows.
Admin & Team Support
* Maintain marketing calendars and organise creative assets and campaign files.
* Support seasonal gifting, event logistics, and wholesale/retail marketing initiatives.
* Assist with asset preparation and collateral for wholesale partners (e.g. Myer, The Iconic).
* Help coordinate in‑store signage, POS updates, and partner briefs.
Events & Activations
* Collaborate with the Marketing Manager on campaign and event execution, brand collaborations, and activations to ensure deadlines are met.
* Assist with planning and executing seasonal influencer events and store activations, including RSVPs, run sheets, and pack‑down.
About You
* Tertiary qualifications in marketing or fashion preferred but not essential
* Proficient in Excel and Word; experience in Adobe Suite favourable
* Strong organisational and time‑management skills
* Excellent attention to detail and data accuracy
* A collaborative team player with a positive, proactive approach
* Passionate about fashion retail
Seniority level
* Entry level
Employment type
* Full‑time
Job function
* Administrative
* Retail Apparel and Fashion
Location: Sydney, New South Wales, Australia
Salary: A$90,000.00‑A$95,000.00
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