Position Details
Position: Coordinator
Position Number: P00848
Directorate: OCEO
Service: Communications & Marketing Service
Location: HQ
Position Classification: Band 9
Date Created/Updated: December 2025
POSITION PURPOSE/OBJECTIVE
The Communications and Marketing service is responsible for the service activities of Media Management; Corporate Communications; Community Engagement; Public Relations; Brand and Marketing; Events; Graphic Design, Internal Communications, Digital Media, Crisis Communications; and Policy Management / Training.
The position is responsible for the coordination of corporate communications and marketing activities. This position assists the Manager, Communications and Marketing to provide high quality communications, marketing and organisational support to ensure a consistent, professional and positive corporate profile and reputation, the use of contemporary tools and resources, and to optimise corporate communications and marketing activities and opportunities.
RELATIONSHIPS
* Reports to (Position Title): Program Leader, Communications and Marketing
* Report to (Position Number): P01131
* Staff Responsibility: Nil
* Key Internal Relationships: Communications and Marketing team; All Staff.
* Key External Relationships: Creative services/suppliers; Public; Government Agencies
WORKING ENVIRONMENT
The Communications and Marketing service provides strategic direction for, and delivery of, corporate communications, internal communications, engagement, media (including digital media), brand and marketing activities of Blue Mountains City Council.
The service aims to improve Blue Mountains City Council's reputation and build stakeholder trust in the organisation and its brand through effective communications with our customers, residents, partners, stakeholders, members and staff.
KEY RESPONSIBILITIES
* The Communications and Marketing Coordinator is responsible for:
* Effectively supporting the Manager, Communications & Marketing by implementing the service activities of Corporate Communications and Marketing.
* The coordination and promotion of Council's corporate and civic events.
* Providing high-level written material including speeches for senior leadership.
* Developing communications and marketing strategies and campaigns for corporate services, activities and products, including campaign monitoring and evaluation.
* Coordinating the administration, creation and placement of corporate advertising.
* Providing advice, support and assistance to staff and managers across Council relating to communications and marketing service activities, and the promotion of Council's role, services, activities, projects and achievements.
* Supporting the coordination and management of corporate marketing channels.
* Developing marketing resources, including the development and implementation of digital assets.
* Assisting with updating council's website, as required.
Guiding Principles
* We act as one organisation responding to the changing needs of our LGA and community
* We are strategy led, driven by our Community Strategic Plan with clear priorities and focus
* We are service focused & we continuously improve service provision and provide excellent customer service
* We collaborate and work together to achieve our outcomes
* We ensure safety and well-being is at the centre of our organisation, operations and culture
* We are a financially sustainable organisation, living within our means, ensuring best value resource allocation
These Guidelines complement the Council's adopted Values of: Work Together; Work Safe Home safe; Service Excellence; Value for Money; Trust and Respect; and, Supporting Community.
Workplace Health & Safety
Ensure compliance with WHS obligations and responsibilities as outlined in Councils policies and procedures and under the relevant WHS legislation. These include but are not limited to: identifying potentially unsafe situations or work practices and notifying your Supervisor or Manager (or the Health, Safety Manager/Area Safety Representative); never performing a task that you believe is dangerous or for which you do not have the experience, or have not received appropriate instructions and training or where the correct equipment to carry out the task safely is not available; always work in a secure manner and in accordance with safety instructions, where applicable; use the work equipment supplied for the job, in accordance with the manufacturer's instructions), and any personal protective equipment, which the Council deems necessary and has provided; be safety aware and report any actions to your line manager which will assist the Council to meet its legal workplace health and safety obligations.
You have the right to cease or direct cessation of unsafe work. In addition, you are required at all times to comply with Councils Asbestos Management Plan and Policy.
COMMUNICATION
* Required to provide service to internal customers as a regular part of the job. Service includes answering queries, providing documentation, providing advice and referring queries to appropriate personnel.
* Requires extensive, on-going cooperation, coordination and communications both within the communications and marketing service and with other internal services for work production or service quality.
* One on one communications required frequently – weekly or more often or of critical importance to the job. Group communication extends to conducting meetings/lead group discussions and occasionally making formal presentations or speeches.
* The jobholder is required to anticipate and pre-empt customer requirements and do utmost to meet these. In addition, the jobholder should monitor and evaluate the effectiveness of customer service provided and recommend modifications to improve service.
JUDGEMENT & PROBLEM SOLVING
* Problems are solved using research, analysis, and evaluation of information which may not be readily available. Judgement is important as there is often no right or wrong solution.
* The jobholder must make judgements or recommendations based on advanced analytical or creative thought.
* Ongoing planning is required to ensure strategic outcomes or the coordination of resources covering multiple work cycles or long-term projects.
* Understand the current and desired market positioning and strategic business direction of the organisation and apply business principles to the services to achieve these aims. Have a comprehensive understanding of the organisation's goals and strategies.
AUTHORITY
* Policy and procedures are readily available but the jobholder is required to choose the appropriate processes. Unusual problems may be referred for clarity of policy or direction.
* Decisions affect the work and activities across a major function or a number of services.
* The work of the jobholder influences the community within a specified service line through the application of technical skill or application of regulatory requirements.
* The jobholder is responsible for ensuring that operational safety standards or other requirements are met at an operational level.
* Develops a complete budget for a section or a specific project. Responsible for costing resources/time/people and materials.
SKILL, EXPERIENCE, QUALIFICATIONS & BEHAVIOURAL COMPETENCIES
* Tertiary qualifications and/or demonstrated experience related to marketing, public relations or related field.
* Proven ability to coordinate and promote Council's corporate and civic events.
* A good understanding of public speaking and significant experience in speechwriting for senior leaders.
* Proven ability to develop and implement marketing programs and communications strategies and campaigns.
* Demonstrated experience with the creation of publications or marketing collateral.
* Excellent oral and written communication skills including copywriting, editing, and writing for print and digital media.
* Experience in coordinating the administration, creation and placement of corporate advertising.
* Exceptional interpersonal skills demonstrating the ability to build and maintain effective internal and external business relationships, high level customer service, including the ability to consult and liaise with a range of people in a professional manner.
* Demonstrated high level organisational skills, including the ability to produce high quality work, manage multiple tasks with competing deadlines and operate with a significant degree of initiative and independence, while maintaining collaborative work practices.
* Understanding of and commitment to Occupational Health and Safety and Equal Employment Opportunity principles
DESIRABLE
* Demonstrated experience in website platform management, content management, HTML, web accessibility and the ability to use analytical web tools.
* Previous experience with Local Government or public sector.
* Ability to work outside of core hours as required.
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