Marketing Manager role - Retail & Lifestyle (Sydney) Are you an experienced Marketing Manager with a background in retail or lifestyle brands and a proven ability to lead campaigns from concept through to execution? We're partnering with a well-established lifestyle retail brand to recruit a full-time, permanent Marketing Manager to lead marketing activity across retail and e-commerce channels. This is an exciting opportunity to join a growing brand with a loyal customer base, strong market presence, and ambitious plans for continued growth. You'll have the opportunity to own the marketing function, lead a small team, and drive campaigns from concept through to execution. The Role Reporting to the General Manager, you will lead all marketing activity across the business, working closely with creative, digital, retail, and leadership teams. Key responsibilities include: Developing and executing integrated marketing campaigns aligned to seasonal launches, promotions, and business objectives Leading brand storytelling initiatives that strengthen customer engagement and brand awareness Managing new product launches, campaigns, activations, events, and photoshoots Overseeing CRM and EDM strategies to drive customer acquisition, retention, and loyalty Managing marketing budgets, campaign performance, and reporting on ROI Working closely with creative and digital teams to deliver compelling customer experiences across all touchpoints Optimising loyalty and customer engagement programs Leading and developing a small marketing team while fostering a collaborative and high-performing culture Ensuring campaigns are delivered on time, on budget, and aligned with brand objectives About You You will bring: 7 years of marketing experience, including at least 3 years in a Marketing Manager or similar leadership role Experience within retail, fashion, lifestyle, consumer, or B2C brands Proven ability to manage campaigns from concept through to execution Strong understanding of customer engagement, CRM, EDMs, activations, and product launches Experience managing marketing budgets and measuring campaign effectiveness Experience leading and developing a small team Excellent stakeholder management skills and the ability to work cross-functionally A creative mindset with strong commercial acumen Exceptional storytelling capability and the ability to connect brands with customers in meaningful ways Why Consider This Role? Permanent, full-time position offering long-term stability and career development opportunities Opportunity to join a recognised lifestyle retail brand with strong growth ambitions Creative, collaborative, and supportive culture within a close-knit team Hands-on role with genuine ownership and visibility across the business Leadership opportunity with direct reports and influence on brand direction Competitive salary of up to $125,000 super If this sounds like you, please send your resume by clicking on the apply button. Reference Number: 06800-0013407252 This is an on-site position, with flexibility upon request. By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.com/au/en/privacy. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.