Key Responsibilities: This role at the heart of our customer engagement strategy involves using insight, creativity and technical know-how to build personalized, timely and relevant communications across digital channels.
* Create smart journeys by designing and optimizing automated campaigns (email, SMS, in-app, etc.) that guide customers through personalized lifecycle touchpoints including welcome, retention, win-back and beyond.
* Broaden our reach by translating marketing and customer segment strategies into actionable programs that deepen engagement, increase retention and deliver measurable outcomes.
* Enhance customer experiences by contributing to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent and relevant digital experiences.
* Collaborate cross-functionally with internal teams across marketing, product, sales, service and digital to ensure loyalty and automation programs are aligned, integrated and on-brand.
About You
* Tertiary qualified in Marketing, Communications, Digital Media or a related field.
* 2–3 year's experience in loyalty, CRM, automations and/or digital marketing, ideally in a fast-paced or collaborative environment.
* Proven experience in designing and executing automated customer journeys across email, SMS and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc).
* Strong understanding of customer segmentation, personalization and lifecycle marketing principles.
* Understanding of data privacy regulations (GDPR, spam compliance, deliverability, etc).
Benefits
* Be part of a proudly Australian family-owned business with a strong reputation and values-driven culture.
* Work alongside a supportive and skilled team passionate about innovation, creativity and customer experience.
* Get hands-on experience with leading marketing automation and digital platforms as part of a broader digital transformation roadmap.