About the Role
We're on the hunt for a customer-focused, data-driven Digital Marketing Specialist (CRM) to help grow the Ceres Life brand and create meaningful customer experiences.
In this role, you'll plan and deliver campaigns across email, SMS, social media and Google to attract new customers and keep existing ones engaged.
You'll manage the customer journey end-to-end—building and improving key CRM activities like welcome flows, abandoned cart reminders and re‐engagement campaigns.
You'll use data to understand performance, make improvements and create more personalised experiences for different audiences.
Working across platforms, you'll help improve the website journey and ensure systems and data flow smoothly.
You'll also support and optimise paid campaigns across Meta, TikTok and Pinterest, collaborating with creative, tech and external teams.
This role is all about testing, learning and improving—while staying on top of trends in a fast‐moving digital landscape.
You're curious, passionate about digital, and use insights to drive better results.
Skills & Experience
* Solid experience delivering customer‐led digital projects and data analytics strategies
* Strong experience executing customer journeys (e.g., automated flows) and retention strategies
* Strong data, analytics and insights experience and the ability to turn data into insights that deliver commercial outcomes and improve the customer experience
* Solid learning agility, willingness to upskill and partner to continually strive for best practice solutions
* Ability to manage project resources and business stakeholders, including deadlines and budgets
Benefits
* Competitive salary
* Flexible working options & people‐first leave initiatives
* Access to our world‐class Support Centre, with an in‐house restaurant & state‐of‐the‐art wellness centre featuring free gym & holistic health services
* Subsidised onsite childcare centre
* 50% off our Brands | Cotton On, Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, Factorie & Supre
* 24/7 Wellness support – mental health, relationships, family + more
* Local & Global career growth
* Discounts for you & your family – medical, travel, financial + more
* Performance & Peak incentives to reward + recognise our team
* Returnity – Paid programme for new parents heading back to work
* Bring your dog to work
* Recognition, team connection moments & more!
We are proud of our diverse global workforce of 20,000 team members from countless nationalities and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
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