LocationsSydney (Flexible)Melbourne (Flexible)Brisbane (Flexible)time typeFull timeposted onPosted 4 Days Agojob requisition idJR110959Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Digital Marketing Manager - AustraliaThe Digital Marketing Manager for ANZ & India is responsible for the planning, execution, optimisation and reporting of digital marketing programs that drive pipeline and revenue across the region.This role blends hands-on campaign execution with performance management across channels, ensuring alignment to regional priorities while leveraging global programs. The ideal candidate is both operationally strong and commercially accountable, with a focus on measurable outcomes including lead generation, account engagement, pipeline contribution, and marketing ROI.This position offers opportunities for candidates based in Melbourne, Sydney or Brisbane.What You'll Do:In this role, the primary responsibilities include (but are not limited to):Campaign Execution & Optimisation: Own end-to-end execution of digital campaigns across ANZ and India, including:LinkedIn paid campaigns and social media activationDisplay advertisingContent syndication programsConduct weekly performance reviews and optimise campaigns based on CPL, conversion rates, and pipeline contributionSupport campaign setup for events, webinars, and regional initiativesEmail Marketing & Lead Nurture: Manage monthly customer and prospect newsletters, ensuring localisation for APAC audiencesEmail marketing (customer and prospect newsletters)Design and localise lead nurture campaigns to deliver content that guides prospects through the funnelPartner with regional stakeholders to ensure relevance of messaging and segmentationWebsite & Content Operations: Maintain and update regional website content (EN-SG site), including:Publishing blogs and landing pagesApplying localised links, content and CTAs for demand generationEnsure website supports SEO, conversion optimisation, and campaign alignmentPaid Media & Agency Management: Oversee paid search in partnership with agencies:Monitor weekly performance and identify anomaliesLead monthly performance reviews with agency partnersCollaborate with agencies to improve campaign structure, targeting, and ROIAccount-Based & Display MarketingManage always-on 6sense display campaigns across ANZ and IndiaOptimise creative, audience segments, and spend allocationRefresh ad creatives and messaging periodically to maintain performanceContent Syndication Programs:Own execution and performance tracking of vendorsEnsure campaigns are fully activated across regions (ANZ, India)Identify and resolve budget underutilisation and delivery gapsAlign with sales and marketing ops to ensure proper campaign trackingBudget Management & Reporting: Manage regional digital marketing budgets, including:Monthly accruals and spend trackingQuarterly budget adjustments and forecastingEnsure accurate invoice processing and vendor managementProvide regular reporting on:Campaign performanceBudget utilisationPipeline contribution and influenceYou'll Bring5–8+ years in B2B digital marketing (preferably in SaaS or enterprise tech)Strong experience across:Paid media (LinkedIn, Google, programmatic)Email marketing and automationContent syndication and demand generationAccount engagement strategiesProven ability to manage regional campaigns across multiple marketsStrong commercial mindset with ability to connect marketing activity to pipeline outcomesHigh attention to detail with strong operational execution skillsTechnical Expertise inCRMs (eg. Salesforce),CMS (eg. Wordpress)Analytics platforms (eg. Tableau)GA4Advertising platforms: Google ads, Meta, LinkedIn & 6SenseExperience with SEMRush, design tools and 6Sense ABM a bonusWhat Success Looks LikeCampaigns are consistently optimised and delivering against pipeline targetsBudgets are fully utilised with minimal under/overspendRegional programs are executed with local relevance while aligned to global strategyStrong collaboration with agency partners, resulting in improved campaign performance and efficient execution across all digital channelsClear visibility into performance, with data-driven decision makingPlease note that Genesys will not accept resumes from agencies at this time.To be eligible to apply for this role you must be legally permitted to work in Australia.#LI-KC1#LI-HybridIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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