A leading global fitness brand is looking for a Head of Performance Marketing to lead its acquisition function on a contract basis through to August 2027. Headquartered in Adelaide, this is a senior, hands‑on leadership role joining at a pivotal moment, with an immediate need driven by parental leave cover.
Reporting to the Head of Data & Commercial Performance and managing a Performance Marketing Specialist and Coordinator, you'll own end‑to‑end acquisition strategy across paid social, search, and digital advertising. You'll also contribute to broader commercial strategy as part of the leadership group.
The Role
* Own paid acquisition strategy across Meta, Google Ads, and Apple Search Ads
* Manage paid budgets at scale across both App and Web
* Drive performance against CAC, ROAS, LTV, and attribution targets
* Lead and mentor a small, capable team from day one
* Contribute to commercial strategy alongside the senior leadership group
About you
* Proven track record as Head of Performance Marketing or equivalent
* Background in app, subscription, DTC, or e‑commerce environments
* Hands‑on expertise across Meta, Google Ads, and Apple Search Ads (non‑negotiable)
* Strong command of CAC, ROAS, LTV, and attribution frameworks
* Experience managing significant paid budgets across App and Web
* Leadership experience with a mentoring mindset
* Tertiary qualification in marketing, business, data, or related field
* Comfortable in a fast‑paced, agile environment
The details
* Contract: ASAP start through to August 2027
* Location: Remote, with hybrid option for Adelaide (HQ) or Melbourne candidates
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