Senior Manager, Design and Copy (hybrid working from Sydney)
Full-time | Marketing | ANZ Business | Australia
Posted on 2026-05-18
About Klook
We are Asia's leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core values - Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
What You'll Own: Creative Partnership & Campaign Concepting
* Be the Regional Marketing Leads' primary creative sounding board — developing campaign concepts and pressure-testing ideas before briefs are written
* Bring a distinct consumer and cultural lens to every initiative, bridging audience insight and business goals into compelling creative territory
Messaging Frameworks & Copywriting
* Co-develop and implement messaging architecture for Western market campaigns — from campaign-level copy hierarchies to channel-specific execution
* Oversee and write all consumer-facing copy: paid social, display, email, landing pages, OOH, influencer briefs, and campaign headlines
* Develop CTAs and performance copy that balance brand voice with conversion intent, and iterate based on results
Art Direction & Visual Creative
* Art direct campaign visual systems within Klook's global brand guidelines, adapting them to speak authentically to Western audiences
* Lead creative direction across always-on performance campaigns, seasonal activations, and bigger regional brand moments
* Partner with external production partners and vendors to deliver high-quality creative on brief and on schedule
Creative Quality Control & Decision Authority
* Serve as the final creative eye for the Western markets — reviewing junior creative output and providing clear, decisive direction on what works and what doesn't
* Give marketing leadership a confident, well-reasoned point of view when it's time to choose — replacing debate with direction
* Establish and hold a clear creative bar for the region so the team always knows what \"good\" looks like
* Build review habits and feedback processes that raise the quality floor over time, not just on individual projects
Team & Process
* Lead an in-house creative studio, comprised of a studio manager, graphic designers, and motion graphic artists
* Be responsible for QA and QC of design, copy, and video assets produced by the team
* Build scalable creative systems: asset libraries, templates, and production workflows
* Collaborate cross-functionally with Paid Media, Social, Brand, and Partnerships for creative cohesion across channels
What Makes This Role Exciting:
* Shape the creative voice of a global travel brand across Western Markets
* Support new market launches with a consistent visual direction
* Build and mentor a growing creative team
* Experiment with AI-driven creative production workflows
* Work on campaigns that reach and inspire millions of travelers worldwide
* Push Klook's brand in the Western Markets to be more distinctive, bold, and culturally relevant
What We're Looking For:
* 7–10 years spanning copywriting and art direction — agency and/or in-house consumer brand experience strongly preferred
* A portfolio demonstrating genuine range: copy craft and visual direction across both performance and brand campaigns
* A strong, confident creative POV — you can look at three options and tell people clearly which one and why
* Experience developing messaging frameworks and campaign concepts from scratch, not just executing against them
* Proven ability to mentor junior creatives and give actionable, growth-oriented feedback
* Cultural fluency with Western consumers, particularly in travel, lifestyle, or consumer tech
* Comfort as a true peer to senior marketing leadership — you push back constructively and earn trust through taste and judgment
* Experience working within global brand systems while maintaining meaningful regional creative latitude
* Proficiency in Adobe Creative Suite and Figma; motion/video experience is a plus
* Travel, e-commerce, or marketplace background is a plus — but creative instinct matters more
* Experience incorporating AI into creative workflows to increase efficiencies (design, video, etc.)
Please include a portfolio with your application that demonstrates:
* Mastery of creative storytelling, from concept to final outputs across various channels/platforms
* Personalization of the creative assets to align with specific audiences you wanted to reach
* Practical use of AI –clear examples or case studies showing how you leveraged AI to elevate the creative output
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We're dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter ("Agency"). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook's Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.
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