Do you want to use your digital marketing skills to help children and young people experience 'Alder Hey magic' every year?
As Digital Marketing Officer, you'll play a key role in raising awareness of the incredible work carried out by Alder Hey Children's Charity. Whether that's funding life‐saving medical equipment, pioneering research and innovation, or enhancing the hospital experience for children and their families, you'll help to share stories through digital platforms to inspire support and make a lasting impact.
You'll join a close‐knit, supportive team who look after one another. One of the most unique and extraordinary things about this organisation is its trailblazing approach to flexible working and wellbeing. The entire organisation works a 30 hour, 4‐day week paid at the full‐time salary equivalent.
Salary: £26,848 – £31,439 per annum, depending on experience
Hours: 30 hours Mon‐Thurs (4‐day working week, paid as full‐time)
Location: Hybrid, between Alder Hey (Liverpool) and home
Benefits: 27 days holiday (+bank) FTE, 4% employer pension contribution, NHS Blue Light card, wellbeing programme
About the role
This is a hands‐on role where you'll take responsibility for coordinating and maximising digital channels, including website, email and paid‐for ads. With a focus on understanding SEO optimisation and Google ads, you'll use analytics and insights to improve digital engagement and impact. You'll also coordinate and design engaging creative copy, but this role requires a digital‐first approach grounded in data, analytics and insight to drive awareness, engagement and action.
About you
We're looking for someone with an analytical and data‐driven approach to marketing. You will demonstrate:
* Experience in a digital marketing, communications or content role.
* The ability to create and coordinate engaging digital content, especially in paid‐for advertising.
* The skills to adapt messaging for different audiences and platforms.
* Experience using a CMS for website content and digital advertising platforms such as Meta and Google Ads.
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
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