What you'll do
In this role you will be a key contributor to the Brand PR team in the Group Public Affairs Communications and Sustainability (GPACS) Newsroom team, responsible for external messaging for Woolworths Group brands through earned media and strategic influencer engagement. Your ultimate purpose is to ensure our communications activities align with and help deliver against the Group's business unit strategies.
Execute end‐to‐end Brand PR and communication plans, covering tactics such as media relations, influencer engagement, press events, and gifting programs.
Actively engage with journalists and online influencers on Brand PR campaigns to secure positive media coverage and earned content for Woolworths Group brands.
Manage Woolworths' gifting programs, including developing media and influencer kits and distribution.
Develop high‐quality communication materials, including media releases, key messages, and spokesperson briefing notes.
Manage paid influencer programs as required, from developing briefs and reviewing content to working in partnership with paid media teams.
Monitor the media, stakeholder, and regulatory landscape to identify emerging opportunities and risks, providing timely internal updates and media reporting.
What you'll bring
We are seeking a highly proactive and influential communicator ready to champion Woolworths Group brands. You are a relationship‐focused professional capable of executing effective campaigns in a fast‐paced retail environment.
* Proven impact in executing comprehensive PR and media strategies, specifically for consumer‐facing brands.
* Strong capability in building and maintaining productive relationships with journalists and online influencers in the consumer or retail sector.
* Deep understanding and practical application of the Australian media landscape, including traditional, digital, and social media channels.
* Experience managing paid influencer and product gifting programs.
* Excellent written communication skills and the ability to create high‐quality material for external audiences while responding promptly to media inquiries.
* Experience utilising media monitoring tools and digital analytics platforms to inform PR strategies and demonstrate returns on investment.
What you'll experience
* Hybrid working model combining time spent at a support office or hub with flexibility to work from home.
* Progressive and competitive leave policy, including Study Leave and Sports Representation Leave.
* Team discounts across Woolworths Group brands and a robust rewards program celebrating purpose‐driven work.
* Opportunities for career growth across a global business network.
* A culture that embraces diversity, curiosity, and proactive collaboration.
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
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