Over the past 30 years, we’ve grown from humble beginnings with a single computer to a global technology company (ASX-300 listed company, JIN). Partnering with over 15,000 good causes worldwide and helping raise more than $260 million last financial year. Innovation isn’t just part of what we do; it’s who we are.We develop cutting-edge solutions empowering our lottery and not-for-profit partners to raise funds for their vital causes. We believe in fostering an environment where talented people can innovate, grow, and have fun.What will you be doing?You will help unlock customer growth and retention across the end-to-end player journey. Reporting into the Principal Lifecycle Marketer and working in close partnership with our new Head of Marketing and Growth, this role is instrumental in shaping and executing high-impact lifecycle programs that accelerate onboarding, deepen engagement, and increase customer lifetime value.You’ll plan, build, and optimise automated communications across email, push, and in-app channels—turning insights into journeys that convert, retain, and win back our customers. You’re equally at home designing a CRM strategy as you are inside a marketing automation platform or spreadsheet.What Your Day-to-Day Will Look LikeDesign, launch, and optimise automated lifecycle campaigns that guide players through onboarding, conversion, and re-engagement stagesCollaborate closely with Product, Engineering, Brand, and Data teams to develop targeted, personalised, and experiment-driven communicationsManage segmentation, dynamic content, and triggers within the CRM and marketing technology stackBuild and execute A/B and multivariate tests, using insights to continuously improve campaign performanceSupport the evolution of lifecycle measurement frameworks and KPIs alongside the Head of Growth and Principal Lifecycle MarketerAnalyse campaign data to recommend and implement enhancements that drive retention and increase customer lifetime valueWhat You’ll Be Able to Bring to the Role2 to 4 years of experience in lifecycle, CRM, or retention marketing, preferably within digital product or eCommerce environmentsProficiency with marketing automation platforms such as Braze, Iterable, Salesforce, or similar toolsStrong understanding of customer journey mapping, segmentation strategies, and behavioural triggersAbility to balance strategic thinking with hands-on execution, demonstrating both creativity and analytical skillsData-driven mindset with the ability to interpret metrics and use insights to optimise campaigns and prioritise actionsExperience collaborating across cross-functional teams, including Product, Engineering, Brand, and Data, to deliver personalised and targeted communicationsFamiliarity with running A/B and multivariate tests to continuously improve campaign performanceExperience working in regulated, high-integrity, or high-trust industries such as fintech, healthtech, gaming, or insurance is advantageousExcellent communication skills and a proactive approach to problem-solving and innovation within lifecycle marketing initiativesSalary Banding: $110,000 – $125,000+Super per annumOur Ways of WorkingAt Jumbo, we value balance and flexibility. Based in our Brisbane HQ in Milton, our hybrid working model combines in-office collaboration (min three days per week) with WFH work (two days per week). We also offer flexible working hours, with core collaboration times from 10 AM to 2 PM, allowing you to design a schedule that suits your life.Why Join Jumbo?At Jumbo, our team thrives because we invest in our people. Here’s what you can expect from us;A short-term incentive program that rewards your contributions, dependent on company performance.Access to our Employee Assistance Program, providing counselling and coaching.Award-winning talent management programs for career growth and skill-building.On-site chefs (Brisbane HQ) offering fresh, gourmet lunches daily and breakfast twice a week.The freedom to work from almost anywhere in the world for up to 120 days a year.A social culture, with activities like lunchtime chess, corporate games, ping pong, Friday socials, and events celebrating diversity and inclusion.Generous parental leave: 14 weeks of paid leave for primary carers and 4 weeks for partners.Find Your Freedom at JumboWatch this short video to see what makes working at Jumbo unique: https://bit.ly/3mNpy7CWe are a 2025 Circle Back Initiative Gold Employer – we commit to respond to every applicant.Pre-Employment ChecksThe successful candidate will be required to complete pre-employment background checks as part of our hiring process.
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