CRM MANAGER – MATERNITY LEAVE CONTRACT UNTIL NOVEMBER
WOMENSWEAR | BRISBANE (HYBRID)
A leading fashion brand is seeking a commercially minded CRM Manager to join the team on a maternity leave contract. This role will own and execute the brand's email and SMS strategy across multiple markets, with a strong focus on driving revenue, customer engagement, and retention through highly targeted lifecycle communication.
Working closely with eCommerce, digital marketing, and creative teams, the successful candidate will manage end-to-end CRM activity including campaign deployment, audience segmentation, automation, reporting, and optimisation.
Key Responsibilities
* Build, test, and deploy email and SMS campaigns across key trading moments, product launches, and promotional periods.
* Manage customer segmentation strategies using behavioural, transactional, and demographic data to deliver personalised communications.
* Own and optimise lifecycle automation flows including welcome journeys, post-purchase, cart abandonment, browse abandonment, win-back, and retention campaigns.
* Analyse campaign and automation performance across key CRM metrics including open rate, click-through rate, conversion, revenue contribution, and retention.
* Conduct A/B testing across subject lines, content, send times, CTAs, and audience groups to improve performance outcomes.
* Support subscriber growth initiatives across email and SMS including lead generation, sign-up optimisation, and acquisition strategies.
* Collaborate cross-functionally to ensure CRM activity aligns with broader eCommerce, marketing, and trading initiatives.
* Maintain best practice across deliverability, consent management, compliance, and database health.
About You
* Proven hands‐on CRM experience across email and SMS marketing within a retail, DTC, or omnichannel environment.
* Strong experience using Klaviyo including campaign builds, segmentation, automation flows, and reporting.
* Commercially driven with the ability to connect CRM performance directly to revenue outcomes and customer retention.
* Strong analytical skills with experience using GA4, Looker Studio, and eCommerce reporting tools.
* Deep understanding of customer lifecycle marketing, personalisation, and automation strategy.
* Excellent attention to detail with strong written communication and campaign QA skills.
* Able to manage multiple priorities in a fast-paced environment while working collaboratively across teams.
This is an exciting opportunity for a data-driven CRM professional looking to join a growing fashion brand with a strong customer focus and collaborative culture.
#J-18808-Ljbffr