Overview
Senior Marketing Analyst at Adore Beauty Group — joining to shape the customer growth, loyalty, and acquisition strategy. This is a senior role where your insights influence decision‑making, guide multi‑million‑dollar marketing investments, and elevate the Adore Rewards program.
This is more than a reporting role. You will combine technical excellence with strategic vision and have the confidence to influence senior leaders.
About the Role
As Senior Marketing Analyst, you’ll partner with the Head of Acquisition & Loyalty and work with Marketing and Data leaders to translate complex information into clear, actionable recommendations. You’ll dive into loyalty, acquisition, and eCommerce data, applying predictive analytics, advanced modelling, and commercial acumen to drive measurable outcomes.
A typical week might include building intuitive dashboards for executives, conducting deep‑dive analyses on customer behaviour to uncover opportunities, forecasting campaign performance to advise investment, acting as the bridge between marketing and data teams to ensure alignment, and meeting with external partners (e.g. Mutinex, Emarsys, Supermetrics) to optimise our data ecosystem.
You’ll have the freedom to explore ideas, challenge assumptions, and test new ways of working — with backing from a company that values curiosity, collaboration, and doing the right thing.
Key Responsibilities
- Deliver advanced insights into loyalty, acquisition, and eCommerce that inform strategy and drive growth.
- Own and evolve the marketing reporting suite, providing clear and engaging visualisations for daily performance through to board‑level summaries.
- Translate technical analysis into commercial outcomes, influencing decisions across marketing, digital, and executive leadership teams.
- Apply predictive and advanced analytics to model customer behaviour, forecast campaign results, and guide investment decisions.
- Build trusted relationships across marketing, data, and external analytics partners to continually improve our capability.
- Identify opportunities to strengthen and expand the Adore Rewards program, increasing engagement, satisfaction, and customer lifetime value.
- Champion a culture of data‑led decision‑making within the marketing team and across the wider business.
Who You Are
You are more than a data expert — you are a strategic thinker who can see both the detail and the bigger picture. You balance technical excellence with commercial acumen, and you know how to use insights to tell a story that inspires change.
You thrive in fast‑paced, evolving environments and have the confidence to influence senior stakeholders. Collaboration comes naturally to you, and you enjoy working at the intersection of marketing, data, and customer strategy.
You bring:
- Proven experience in data and analytics, ideally within retail or eCommerce.
- A track record of influencing marketing and customer strategies through insights.
- Advanced capability in data visualisation tools (Tableau or similar) and Google Analytics 4.
- Strong skills in forecasting, predictive modelling, and customer behaviour analysis.
- Excellent communication and storytelling skills, with the ability to present complex insights simply.
- Experience working across loyalty, acquisition, and eCommerce is highly desirable.
- Bonus skills that will set you apart: MMM, Supermetrics, AWS, SQL.
Working at Adore Beauty – Perks & Benefits
- Paid parental leave for all parents (12 weeks)
- Birthday leave + Wellbeing Week (6 extra leave days per year)
- Hybrid working with a supportive, friendly team
- The chance to make this role your own in a growing ASX‑listed business
Who We Are
Founded in 2000, Adore Beauty has grown from a small garage start‑up to an ASX‑listed beauty powerhouse. With 300+ global brands and 20,000+ products, we’re driven by our mission to make beauty accessible to all. Our unique culture is built on collaboration, a positive approach, and a commitment to doing the right thing.
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