As a Senior Strategist, you'll play a key role in developing smart, effective solutions and contributing to new business efforts. You'll work closely with senior strategy leads, business management and creative teams to explore business challenges and identify opportunities for growth. The role blends day-to-day strategic delivery with building the skills and relationships that will define your growth as a strategist—leading strategy on key parts of a portfolio while supporting broader brand platforms and larger projects.
Responsibilities - In this role, you will:
* Bring sharp strategic thinking to integrated campaigns and brand experiences, helping shape world‐class creative work.
* Lead strategy on select streams of work with autonomy, while supporting broader brand platforms and larger projects across the portfolio.
* Build trusted relationships by delivering thoughtful, results‐oriented strategy that supports brand and business growth.
* Craft clear, compelling brand, communications and channel strategies across digital, traditional and experiential touchpoints.
* Synthesise research, data and cultural insight into clear strategic direction, inspiring briefs and strong narratives.
* Collaborate closely with creative and business management teams, contributing to workshops, presentations and new business when needed.
Qualifications - We're keen to meet people who bring many of the following:
* Proven experience in a strategy role within a creative agency or consultancy environment.
* Strong foundations in brand, creative and communications strategy, with experience across integrated campaigns.
* Excellent craft in insight development, brief writing, storytelling and presentation, with confidence presenting to senior stakeholders.
* Experience interpreting research and data (quant, social, behavioural, brand or performance) and turning it into clear strategic direction.
* A naturally curious, proactive working style—comfortable challenging briefs, contributing ideas and shaping strategic thinking.
* Strong collaboration and relationship‐building skills, with the confidence to work autonomously and as part of a close‐knit team.
Why this role / Why Leo?
If you're looking for a senior strategy role where you can do meaningful work, sharpen your craft, and enjoy the ride, this one's built for you.
What you can expect from this role:
* Real ownership with support — space to lead strategy with growing autonomy, backed by senior guidance when needed.
* Variety and momentum — integrated campaigns, brand experiences, and the kind of briefs that keep you curious and learning.
* A culture that's kind and high‐performing — we're hard on the work, but kind on the people, and we've got each other's backs.
* Curiosity + healthy debate welcomed — we're relentlessly curious, open to opinions, and we don't take ourselves too seriously.
What you can expect from us:
Partner with some of the best clients in Australia: ANZ Banking, Destination NSW, Suncorp, Bundaberg Rum, Superloop, HBF, Johnnie Walker, Red Rooster and Vitasoy to name a few.
Make the best work of your career—We believe in the power of creativity to transform human behaviour. Each one of us is held accountable for contributing to ideas of the highest standard in the world.
Work with the best people: If you've ever met a Burnetter you'll know we stand apart. Our agency is filled with smart, kind people who are passionate about the work and who genuinely care about each other.
Have the best experience: We have industry‐leading flexibility and a culture we're famous for. Our structure and processes are uncomplicated because we focus on output.
What we will offer you:
Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses.
* A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
* A creative, fun and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach "working your way, with us!"
* Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
* Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes.
* A culture of open feedback and support to reach your goals through our Career Conversations program.
* A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.
* Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
* Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
* Access to counsellors, psychologists and professionals through Sonder—an all‐in‐one digital wellbeing technology platform designed to support psychological, medical & safety needs.
Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitment@publicisgroupe.com — your personal information will be kept confidential.
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