Your role at Clorox:
The Brand Engagement Brand Lead is accountable for bringing brand engagement strategies to life for assigned brands. This role acts as the day to day owner of brand activation, working closely with creative, media, and digital agencies to translate regional strategy into high quality executions that drive brand impact across the consumer journey. The Brand Lead ensures flawless delivery, strong agency partnership, and continuous optimisation of campaign performance at brand level.
In this role, you will:
* Brand Engagement Activation & Execution (Primary) Owns the end‐to‐end execution of brand engagement plans for assigned brands, from briefing through launch and optimisation. Translates regional brand engagement strategy into clear, actionable briefs for creative, media, influencer, and digital agencies. Ensures campaigns are executed with high creative quality, media effectiveness, and brand consistency across channels. Acts as the primary brand engagement point of contact for agencies, driving alignment, cadence, and accountability.
* Agency Partnership & Creative Excellence Leads day‐to‐day agency relationships (creative, media, social, digital, influencer). Ensures agencies clearly understand brand strategy, consumer insight, and executional priorities, without redefining the strategy itself. Pushes for stronger creative ideas, executional excellence, and faster iteration, while operating within regional guidelines. Manages workflow, timelines, and deliverables to ensure on‐time, on‐budget execution.
* Campaign Performance & Optimisation Partners with agencies and internal analytics teams to track performance across the funnel. Actively optimises live campaigns based on performance data, ensuring learnings are fed back into future executions. Provides clear executional learnings and performance insights to the Regional Brand Engagement Lead and Brand Teams.
* Cross‐Functional Coordination Works closely with Brand Marketing, Digital, Ecommerce, and Commercial teams to ensure engagement plans support business priorities. Ensures execution aligns with broader brand plans, launch calendars, and commercial rhythm. Acts as the connector between strategy and delivery, not the owner of long‐range strategy.
* Brand Governance & Consistency Ensures all executions adhere to brand guidelines, regional frameworks, and communication principles. Flags inconsistencies, risks, or executional gaps early and proactively proposes solutions. Supports crisis or issue management at executional level in partnership with the Regional Lead.
What we look for:
Years and Type of Experience Required: Industry & Skill Experience: 5+ years of experience in Brand Engagement development and 3+ years with Tier 1 media or creative agency. A highly capable talent, with a proven track record of good consumer understanding, brand engagement strategy development and brand equity management within a leading consumer goods organisation. Preferred experience on both, client and agency side. Versed on omnichannel media, especially digital first marketing.
Education: Bachelor's degree in business, marketing, or a related field.
Skills and Abilities: Ability to work across time zones including NZ, UK & US. Executional Leadership: Strong bias for action; delivers high‐quality work at pace. Agency Management: Clear, confident leader of agencies; able to elevate output through briefing and feedback. Commercial & Brand Acumen: Understands how engagement drives brand and business outcomes. Collaboration: Strong partner to brand teams and regional stakeholders. Attention to Detail: High standards for craft, consistency, and execution. Analytical Mindset: Uses data to optimize campaigns and improve outcomes.
Workplace type:
Hybrid - 3 Days On‐site, 2 Days WFH
Benefits we offer to help you be well and thrive:
* Competitive compensation
* Generous 401(k) program in the US and similar programs in international
* Health benefits and programs that support both your physical and mental well‐being
* Flexible work environment, depending on your role
* Meaningful opportunities to keep learning and growing
* Half‐day Fridays, depending on your location
The Clorox Company and its subsidiaries are an EEO/AA/Minorities/Women/LGBT/Protected Veteran/Disabled employer. Clorox is committed to providing reasonable accommodations for qualified applicants with disabilities and disabled veterans during the hiring and interview process. If you need assistance or accommodations due to a disability, please contact us at people@clorox.com.
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