About this Position
As the Sales Representative for Canberra, you'll be out on the road, meeting the café owners, chefs, school buyers and operators who make this region's food scene what it is. You'll become the familiar face they rely on when they need advice, support, or simply someone who understands the pressures of running a kitchen. No two days look the same.
In this role, you will own your territory, build genuine community connections, and represent a brand that proudly supports Australia's foodservice industry.
Key Responsibilities
* Grow and retain a diverse customer base across cafés, restaurants, schools, and care providers.
* Protect base business while driving margin, basket growth, and new sales opportunities.
* Use data, insights and local knowledge to plan and execute territory sales activity.
* Build strong internal relationships with the Canberra branch – operations, purchasing, customer service and transport.
* Work with suppliers to bring the right products, promotions and solutions to customers.
* Maintain disciplined CRM updates, visit planning, and weekly activity rhythms.
* Ensure customers feel supported, heard and valued through proactive service and problem solving.
* Represent PFD professionally, safely and in line with company policies.
* Solid understanding of our products, suppliers and pricing.
* Known as someone who gets things done with calm and care.
* Customers feel the PFD experience through you.
* You live our purpose: bringing people together through food.
What PFD is Offering the Successful Candidate
We are offering competitive remuneration, superannuation and other staff benefits such as discounted food, travel, entertainment, gym membership, staff parking, discounted accommodation, health insurance and banking. Participation in incentive programs is also provided. Hybrid working workplace.
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