Job Title
The role of a Digital Media Specialist supports the delivery of an institution's digital presence by producing creative, consistent and impactful content across multiple social media platforms. The job enhances student engagement by showcasing programs, services and initiatives through high-quality digital storytelling.
Key Responsibilities
* Develop relatable and engaging content including graphics, photography, video and copywriting across social media channels.
* Publish and moderate content on platforms such as Instagram, Facebook, TikTok and LinkedIn.
* Monitor and respond to online enquiries, comments and messages, referring students to relevant services when required.
* Identify and apply emerging social media trends relevant to student audiences.
* Collaborate with internal teams to translate campaigns into effective digital communication.
* Support content for email newsletters, website updates and digital advertising.
* Assist with recruitment and coordination of volunteers.
* Track analytics and provide insights to improve content performance and engagement.