We’re looking for a commercially driven Head of Digital Commerce to lead and accelerate the performance of our direct-to-consumer business across a growing portfolio of brands, including Wheel&Barrow, Karma Living, Sippify and more.
This is a senior role with end-to-end accountability for digital revenue, customer growth, and the overall eCommerce ecosystem. You will play a key role in shaping the future of how we connect with customers and drive profitable growth via eCommerce channels.
WHATS INVOLVED
* Own and deliver the Group’s digital commerce strategy across all brands and channels
* Drive revenue, profitability, and performance across eCommerce (conversion, AOV, ROAS)
* Lead an integrated Marketing and eCommerce operating model, aligning teams around shared outcomes
* Manage agency partners across paid media, SEO, and creative to deliver strong commercial results
* Establish best-in‑class reporting, data governance, and performance insights
* Define and optimise the customer journey, website experience, and marketing automation strategy
* Own the digital technology roadmap (Shopify, Klaviyo and broader ecosystem)
* Lead, coach, and develop a small in‑house team, while influencing cross‑functional stakeholders
ABOUT YOU
* Proven leadership experience in eCommerce, digital, or omnichannel retail
* Track record of delivering revenue growth and profitability in DTC environments
* Strong commercial acumen with a clear P&L ownership mindset
* Deep understanding of digital channels, performance marketing, and customer lifecycle strategies
* Data‑led, with the ability to translate insights into action and results
* Comfortable balancing strategy with execution and being hands on when and where required
* A collaborative leader who can align teams and influence across the business
WHAT WE’RE ABOUT
We’re a proudly Australian‑owned group of businesses with a rich history and an ambitious growth agenda. The Bickford’s Group, established in 1839, has grown from humble beginnings in Adelaide to a global footprint across more than 40 countries, delivering high‑quality beverage products that blend tradition with innovation.
Alongside this, Wheel&Barrow has built a strong reputation over 30 years as a unique homewares retailer, offering customers an inspiring and high‑quality in‑store and online shopping experience across Australia. Karma Living complements the portfolio with a distinctive range of spiritual, ritual and wellbeing products designed to help customers create their own sanctuary at home.
Perks and benefits include product and experience discounts, family benefits, employee recognition, tools of trade, work within an Australian owned organisation, and professional and personal development opportunities.
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