Company Description
First Aid Pro (RTO: 31124) is a national leader in delivering accredited CPR, First Aid, and industry-specific training across Australia. SEO is our biggest organic channel and we're investing heavily in the future of AI-driven search.
Role Description
If you've already adapted to AI Overviews, ChatGPT search, Perplexity citations, entity-based retrieval and Google's shift from "links" to "answers" - we want to hear from you!
This is a senior, hands-on, in-house role working across a growing portfolio of health, safety and training brands. We are seeking a full-time SEO & GEO Specialist to join our team on-site in Gold Coast, QLD. In this role, you will manage and improve the organisation's search engine presence. You'll own the SEO function from day one and work closely with our dev & content teams to build scalable programmatic SEO systems designed for modern search.
What You'll Own
* National + Local SEO across multiple brands
* GEO, AEO & AI search optimisation
* Entity schema + structured data architecture
* Programmatic SEO at scale
* Technical SEO, internal linking & content strategy
* AI-assisted workflows using Claude Code, Codex & MCP integrations
* Reporting across GA4, GSC, Semrush & Ahrefs
Your Stack
Claude Code, Codex, Semrush, Ahrefs, GA4, Google Search Console, Google Cloud, WordPress & Elementor - plus budget for the tools you actually need.
What We're Looking For
* 5+ years in SEO at senior or lead level
* Strong technical, local & on-page SEO skills
* Hands-on GEO/AEO and AI-search experience
* Proven programmatic SEO experience working with developers
* Comfortable working directly with developers to scope & deliver SEO implementations
* Comfortable translating SEO strategy into developer-ready requirements
* Experience using Claude Code, Codex or similar AI workflows
* Experience in the training or education industry is desirable but not required
* Gold Coast-based or open to relocating - this role is fully in-house
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