ABOUT THE RO
LEThis is a true marketing leadership role with a genuine global lens. As Global Head of Brand & Marketing, you will own the global marketing calendar, campaigns and execution - driving how SLICKHAIR connects with customers across retail, digital, social and eCommerce in every market they operate i
n. You will work closely with the Founder to translate brand vision into commercially effective campaigns, from concept through to delivery. You will partner with the NPD team from the very start of the product development lifecycle, ensuring every new product is positioned strategically from day one. You will lead and develop a team, building the systems, briefing processes and creative standards that allow a lean team to punch well above its weight.
This is a hands‑on, execution‑led role as much as it is a strategic one. The right person can think at the brand level and then roll up their sleeves and make it happen.
KEY RESPONSIBILI
* TIES Brand Strategy & Directions: Drive global brand consistency and evolution by translating the business's vision into premium, differentiated strategies across AU, the Middle East, Europe and the US, partnering with the creative and content team to connect strategy to execution across every channel and consumer mo
* ement.Campaigns & Marketing Execution: Own the full marketing calendar from concept to review, leading flagship moments like Coachella, Holiday and the Target US launch while managing influencer strategy and holding external agencies accountable to clear strategic outc
* omes.Global Market Nurturing: Champion SLICKHAIR's international growth by developing market-specific strategies, leading the 2026 Target US go-to-market plan and ensuring brand consistency across global retail partners, including Sephora, Priceline, Coles, Woolworths and Targe
* t US.Performance & Growth: Track and optimise brand performance across sales, ROI, acquisition and engagement metrics, working closely to improve conversion and lifetime value and reporting regularly against business object
* ives.Leadership: Lead, mentor and build a high‑performing internal team by setting a strong creative standard, creating efficient workflows and systems, and making smart decisions about when to bring work in-house versus outso
WHAT SUCCESS LOOK
S LIKESuccess in this role looks like a SLICKHAIR brand that is clearly differentiated in every market it operates in with consistent, premium execution across every channel and touchpoint, from a Target shelf in the US to an Instagram feed in the Middle East. Campaigns that are directly tied to revenue outcomes, not just beautiful work, but work that moves product and can be reported against with real numbers.
The brands Target US launch in Q3 2026 lands with genuine brand storytelling, strong retail execution and commercial momentum that carries well beyond the launch window.
Success is existing markets in Australia, the Middle East and Europe receiving the strategic attention they deserve, with market‑specific plans that strengthen distributor relationships and grow brand presence on the ground. It's when products arriving in the market are set up for success because the marketing strategy was embedded from the very start of the development process.
And it's a brand and creative team that is high‑performing, well‑structured and delivering work that consistently punches above it
IDEAL
candidateslickhair is looking for someone who has done this before in beauty. The ideal candidate has come from an FMCG or independent beauty brand that operates across both mass and premium retail, someone who knows what it takes to show up in Target and Sephora simultaneously, manage distributor markets, and build a brand that performs globally without losing its identity.
The ideal profile looks like someone with genuine export market experience, a track record of retail launches and the commercial instinct to know which activations actually move the needle.
* 5–10+ years in brand or marketing roles within beauty or consumer goods, with a demonstrated g
* lobal remit. Proven experience leading a brand through international retail expansion, ideally including a US, Middle East or European m
* arket entry. Deep familiarity with mass and premium retail environments: Target, Sephora, Coles, Woolworths or equivalent, including retailer-specific campaign and asset r
* equirements. A genuine track record of building always‑on marketing strategies, not someone who runs great launches but leaves nothing b
* etween them. Strong balance of creative vision and commercial thinking: able to brief a beautiful campaign and report on its revenue impact in the same meeting.
* Experience partnering with NPD from early in the product development process, not jus
* t at launch. Proven ability to oversee and manage external digital agencies, holding them accountable for briefs and results. Highly organised and execution‑oriented, comfortable operating without a large team b
HOW TO APPLY Submit your CV and a link to your portfolio. We want to understand the scope of your remit and the commercial impact of your work.
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