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Metagenics
is one of Australia and New Zealand's leading natural medicine suppliers, with a portfolio of market leading brands including Ethical Nutrients, Metagenics, Inner Health and Endura. Our mission is clear - to help people lead happier, healthier lives through high-quality nutritional supplements. Additionally, we are proudly BCorp Certified - a demonstrated commitment to balancing people, planet and profit by meeting the highest global standards of social and environmental performance & legal accountability.
We are recruiting for a permanent fulltime
Marketing Manager-Retail
to join our Marketing team based at our Head Office in Northgate, Brisbane.
Reporting to the Head of Marketing- ANZ, this newly created key appointment is responsible for interpreting strategic plans, creating operational plans and communicating a vision that inspires, and increases the brand equity within the Vitamins & Minerals Supplier Market for our iconic and much-loved Retail brands.
With four direct reports, our new seasoned Marketing Manager will through our operational brand plans and toolkits deploy brand and education campaigns, build successful consumer and customer experiences, continue to improve our brand equity and drive sustainable growth in our sales.
We are entering an exciting new phase of growth at Metagenics, therefore we seek a Marketing Manager with the energy and drive to challenge, influence, engage, embrace change and inspire growth within our established and capable team.
Key Responsibilities:
Build strategic brand plans
Develop annual brand plans & strategies including 3-year innovation pipeline, spanning Consumer and Practitioner target audiences, in collaboration with Marketing & Commercial Leads and define the biggest opportunities and risks to reach the revenue target
Build the brand strategy in line with LRP and Global categorystrategies
Lead and empower the overall Retail marketing team to deliver on strategic and operational objectives
Define, in close collaboration with the Marketing Leads, the key (off- and online) recommended channels, messaging and tactics of the brand and education campaigns.
Collaborate with Global Marketing team to build plans in alignment with Global Metagenics company priorities and brand guidelines that are then respected by the whole organization
Define brand KPIs & targets for the group and regularly evaluate brand strengths and challenges
Management
Own brand P&L and performance of Retail brands portfolio, being the lead representative for the performance position, ensure Marketing team review performance for their respective portfolio and identify actions to capitalise on opportunities and identify corrective actions as needed, and present risks and opportunities relative to the plan.
Lead, coach and empower the overall Retail marketing team to deliver on strategic and operational executional plans and GTM plans for NPD and key brand and education initiatives
Effective management, supervision and coaching of department/ team to ensure high performance, delivery of Retail Brand KPIs and personal development
Development of team capabilities to build a high performing team and allow for effective succession planning
Ensure a cooperative and productive interaction between staff of this, and other departments in the business. Encourage and foster strong collaboration between Marketing and Digital, Sales, Customer Marketing and Design teams to deliver plans and execute initiatives.
Model behaviour and provide advice to employees to improve and maintain professional standards
Implement new growth ideas with supporting rationale on the benefit to the business
Marketing
Develop close working relationships with Commercial Team Leads & Global Marketing team that support and enable the Company Strategy
Collect and analyse market intelligence data to make informed decisions and solve problems.
Manage Retail brands marketing budget and ensure all investments have clear ROI
Drive operational relationship for Metagenics brand with external agency partners, ensuring brand team collaborate with external agencies and foster a positive relationship
Analyse competitor markets and prepare to respond as required with market competitiveness.
Work closely with Customer Marketing, Sales team and Education to develop plans to share and sell in brand strategies and NPD launches into Retail customers successfully
Understand the needs, trends, and challenges of consumers, ensuring marketing strategies are aligned with industry demands, trends and business objectives.
Track, analyse and report on the performance of marketing campaigns, using insights to refine strategies and improve effectiveness.
Work closely with internal technical teams (QA, QC, Regulatory Affairs) to understand and adapt to challenges and opportunities regarding new products, product launches, product methods, product claims etc
Skills and experience
Degree in Marketing, Business or related discipline
Strong knowledge base of Natural Medicine and regulatory environments (highly desired), or nutritional supplements industry
Demonstrated ability to be led and facilitate high performance teams
Mature experience within the pharmacy channels- essential
Great interpersonal and communication skills that can scale to a range of different audiences
Demonstrated experience in Sales forecasting and monitoring
Project management skill and demonstrated ability to deliver projects on time and in budget- highly desired
Knowledge and experience of contemporary marketing, communications and promotions principles and practices
Understanding of and application of AI tools to streamline work processes, within regulations and company policy
Proven track record of building brands, developing and executing successful strategies and marketing campaigns
Demonstrated ability to generate and implement innovative strategies to build business success
Job benefits and perks
Eligible to receive a Company Bonus paid once annually
Heavily discounted product for yourself and family to purchase, with complimentary product available in the office
Access to Employee Assistance Program for yourself and family
Flexible work – work from home up to 2 days per week, free onsite parking
Access to Perkbox, an employee benefits and discounts provider of major brands, as well as onsite Yoga, Ping Pong and Art Classes.
Our ideal appointment will have the innate ability to translate complex strategies into tactical operational plans, and in return you can expect to enjoy a career defining appointment with a rewarding team and company culture with relevant recognition and development opportunities.
If you want to work in a mission-driven organisation and contribute to helping people live happier, healthier lives, then we'd love to hear from you.
Unlock job insights
Salary match Number of applicants Skills match
Your application will include the following questions:
How many years' experience do you have as a marketing manager? Which of the following statements best describes your right to work in Australia? How many years' experience do you have in a marketing role? Have you worked in a role where you were responsible for brand planning? What's your expected annual base salary? How much notice are you required to give your current employer?
• Do you have a strong knowledge of Natural Medicine and regulatory environment or nutritional supplements industry?
• Do you have demonstrated ability to be led and facilitate high performance teams?
• Do you have mature experience within the pharmacy channels?
For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
Metagenics strives to deliver optimal health solutions and products that work through our market leading brands; Metagenics, Inner Health, Ethical Nutrients and Endura Sports Nutrition.
With over 350 employees across ANZ, our passion for scientific discovery, unparalleled quality and trusted partnerships has positioned us as an industry leader in functional nutrition and integrative medicine. Our quality processes set new standards in safety and efficacy, and will continue to do so in the future. At Metagenics, seeing natural medicine become integrated into everyday healthcare is part of our vision which inspires all that we do.
Metagenics – Australia's and New Zealand's leading natural health science company and proudly the first natural medicine company in Australia and New Zealand to become B Corp certified
Benefits include:
Company Profit Share
Annual end of year Recognition Awards
Access to complimentary product
Heavily discounted product for yourself and family
Access to Employee Assistance Program for yourself and family
Complimentary consultations with our in-house Naturopaths
Wellness at Work Program inclusive of yoga, meditation, table tennis, monthly fruit deliveries and much more
For over 30 years, Metagenics has been dedicated to helping people live happier, healthier lives.
Metagenics strives to deliver optimal health solutions and products that work through our market leading brands; Metagenics, Inner Health, Ethical Nutrients and Endura Sports Nutrition.
With over 350 employees across ANZ, our passion for scientific discovery, unparalleled quality and trusted partnerships has positioned us as an industry leader in functional nutrition and integrative medicine. Our quality processes set new standards in safety and efficacy, and will continue to do so in the future. At Metagenics, seeing natural medicine become integrated into everyday healthcare is part of our vision which inspires all that we do.
Metagenics – Australia's and New Zealand's leading natural health science company and proudly the first natural medicine company in Australia and New Zealand to become B Corp certified
Benefits include:
Company Profit Share
Annual end of year Recognition Awards
Access to complimentary product
Heavily discounted product for yourself and family
Access to Employee Assistance Program for yourself and family
Complimentary consultations with our in-house Naturopaths
Wellness at Work Program inclusive of yoga, meditation, table tennis, monthly fruit deliveries and much more
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