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Performance marketing manager

Melbourne
Online Education Services
Marketing Manager
Posted: 7 June
Offer description

Overview

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world's most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

The Opportunity

The Opportunity:

We're seeking a Performance Marketing Manager to lead the execution and optimisation of multi-channel acquisition campaigns across our education portfolio. Reporting to the Head of Performance Marketing, you'll be instrumental in driving lead generation and enrolments for our partner universities. You'll work cross-functionally with Marketing, Creative, Web and Sales teams to deliver high-performing campaigns across the full student journey. This role requires someone experienced in managing multiple accounts simultaneously, with full end-to-end ownership, from hands-on campaign execution through to strategy development, optimisation and performance reporting. You'll be responsible for defining the overarching strategy and ensuring its effective delivery within platforms.

Your new role
* Develop, implement and optimise performance marketing campaigns across SEM, paid social, display and video
* Manage budgets effectively to maximise ROI and achieve lead and enrolment targets
* Analyse and report on campaign performance, providing actionable insights to stakeholders
* Partner with creative teams to test and refine messaging and assets for improved conversion
* Conduct A/B testing and drive continuous optimisation across the funnel
* Work closely with sales and website teams to improve lead quality and conversion rates
* Build and maintain strong relationships with media partners
* Champion a test-and-learn mindset and contribute to a culture of innovation
Who we need
* 4–6+ years' experience in performance marketing (agency or client-side)
* Strong expertise across SEM, paid social, display and video channels
* Hands-on expertise across platforms including SA360, Google Ads, Meta, and Microsoft Advertising
* Proven ability to manage budgets, forecasting and ROI
* Experience delivering integrated, data-driven campaigns with measurable results
* Skilled in conversion optimisation, A/B testing and funnel analysis
* Strong analytical mindset with the ability to turn data into insights
* Collaborative, proactive and comfortable working in a fast-paced environment
* Relevant tertiary qualification in Marketing, Business or similar
What's in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

* Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
* Professional development and mentoring
* OES Culture Club and events calendar
* Health and wellbeing activities
* Annual flu vaccinations
* Paid parental leave
* Purchased leave
* Study assistance and leave for eligible employees
* Mental health support resources and Employee assistance program (EAP)
* Income protection insurance
* Access to corporate health insurance rates
* Access to our employee benefits platform - offering retail discounts & novated leasing
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