Role Overview
The Dealer Marketing Coordinator is responsible for supporting retail demand and brand consistency across the dealer network by planning and executing local-area marketing programs, promotions, and campaigns. The role partners closely with marketing, sales, and central brand teams to translate national strategy into effective local activity that delivers incremental sales and high-quality customer experiences.
Key Responsibilities
* Translate national marketing and retail strategies into dealer-level marketing plans.
* Support the development of annual and quarterly dealer marketing calendars, aligning with national launches, events, and partnerships.
* Act as primary marketing contact for dealers, providing guidance on campaign assets and local activation best practices.
* Partner with RMs to optimize dealer websites, search, and social presence in line with brand best practices and national guidelines.
* Own day-to-day management of social channels in line with brand guidelines.
* Plan and maintain always-on and campaign social content calendars, aligning with launches, events.
* Schedule and publish content across channels, optimizing formats, timing, and copy for engagement and reach.
* Lead community management, including monitoring comments and messages, escalating potential issues, and engaging with fans in‐brand.
* Track and report social performance (reach, engagement, traffic, leads), sharing insights and recommendations with internal stakeholders.
* Support planning and execution of brand events (launches, test drive days, local activations), from brief through to post‐event wrap.
Qualifications & Experience
Required:
* 2+ years' experience in marketing, preferably within automotive, retail, franchise, or multi-location environments.
* Demonstrated experience planning and executing retail campaigns (digital and offline) with clear commercial outcomes.
* Understanding of digital channels (search, social, display, dealer websites, email/CRM) and how they support the dealer funnel.
* Proven stakeholder management skills, including influencing non-marketers and coaching partners to adopt best practice.
* Strong analytical skills with the ability to interpret performance data and convert it into clear actions.
* Excellent written and verbal communication skills; strong attention to detail and brand standards.
* Familiarity with dealer marketing portals, and asset management systems.
#J-18808-Ljbffr