Shopper Marketing Specialist
Based in Southbank. Permanent role with Kraft Heinz in Australia.
Key Position Responsibilities
* Support the Shopper Marketing Manager by independently translating above‐the‐line brand campaigns into best‐in‐class omnichannel shopper activations, shaping the path to purchase from awareness through to conversion.
* Lead the development and execution of below‐the‐line (BTL) in‐store activation plans for Australia, using judgement to align creative assets, retail media components, timelines, and field execution requirements within agreed standards and objectives.
* Partner cross‐functionally with Sales, Brand, Category, Customer, Field, and eCommerce teams to align on activation priorities, influence outcomes through specialist shopper marketing knowledge, and ensure strong in‐market execution for activations and NPD initiatives.
* Coordinate and deliver Australian omnichannel retail media activation elements (where applicable) in collaboration with the National Account Executive – eCommerce, managing inputs, timelines, and post‐campaign learnings to optimise future activity.
* Lead day‐to‐day agency and vendor execution across asset development, production, and fulfilment, ensuring outputs are on‐brand, delivered on time and within budget, and identifying opportunities to improve executional processes.
* Manage activation budgets (including print, freight, and distribution), invoices, and cost controls in line with policy requirements, applying judgement to support ROI‐driven investment decisions.
* Track program performance and quality of in‐store execution, synthesise results and insights, and recommend practical optimisations to improve the effectiveness of future activations and ways of working.
* Own in‐store execution communications, providing clear, timely, and accurate updates to Field and Account teams on activation status, changes, risks, and execution requirements.
* Lead the planning and coordination of customer events (e.g. NPD presentations, tradeshows, demos, and launches), managing materials, logistics, and follow‐through to ensure effective short‐term delivery.
What You'll Bring
* Execute omnichannel shopper activations by translating strategy into integrated programs across grocery, convenience, pharmacy, liquor and eCommerce (in‐store, digital, retail media, experiential).
* Develop BTL activations end‐to‐end, including POS/toolkits, displays, promotions, sampling, on‐pack, field team programs and shopper communications aligned to brand/category plans.
* Support NPD launches with full execution oversight (launch plans, sell‐in tools, in‐store readiness, retailer requirements, post‐launch reviews).
* Apply strong project management to run multiple workstreams, timelines, stakeholders and approvals with high attention to detail and bias for action.
* Manage agencies and suppliers (creative/production, POS vendors, printers, field partners), ensuring quality control, timing and cost management.
* Collaborate effectively with internal sales teams and retailer marketing/category teams to tailor channel‐appropriate activations.
* Manage BTL budgets, including raising POs, tracking spend, and delivering within agreed financial guardrails.
* Define KPIs and measure performance using available data (sell‐out, uplift, compliance, distribution, ROI, retailer reporting, eComm metrics).
* Demonstrate strong cross‐functional stakeholder management across brand, category, sales, supply chain, legal/regulatory and finance.
* Bring relevant qualifications and experience: tertiary degree (Marketing/Business/Commerce or related), ANZ retail activation knowledge/tools (MS Office and marketing systems), and 3–6 years in shopper/activation/trade marketing (FMCG/CPG, retailer or agency).
* Delivering BTL and omnichannel programs on time and to standard.
Benefits Of Working With Us
* Hybrid Working – Flexibility around when and where you work
* Pay for Performance – industry leading variable compensation tied to company and individual performance on top of a competitive base salary package
* Parental Leave – paid time off for both primary and secondary caregivers
* Leave Options – Purchased leave, volunteer leave and LiveWell leave programmes to give you flexibility to plan your life and spend time on causes that matter
* Great Place to Work certification in Australia and New Zealand
* In‐House Training Programs
* Corporate Discount Programs
Location: Freshwater
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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