About The Company
DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, such as ride hailing, taxi hailing, chauffeur, hitch, and other forms of shared mobility, auto solutions, food delivery, intra-city freight, and financial services.
About The Team / Role
We are the supply growth team of Didi's international business covering the Australian market. International expansion is a core growth pillar for Didi, and Australia and New Zealand are our frontier markets to achieve breakthroughs in developed economies.
As a key link connecting the platform and drivers, the ANZ Supply Growth Team oversees full‐lifecycle operations including driver recruitment, re‐engagement, conversion and retention. We identify growth opportunities, design high‐efficiency strategies, and collaborate with product, R&D, local marketing, customer service and safety teams to iterate products and operational strategies, boost conversion rates, build a sustainable vehicle supply ecosystem and fuel steady business growth.
In this role, you'll be...
* Recruitment Channel Operation: Lead end‐to‐end product and strategy optimization for driver acquisition across Australia and New Zealand. Expand online and offline recruitment channels and conduct re‐engagement campaigns. Take accountability for recruitment volume, customer acquisition cost and conversion efficiency.
* Community Operation: Establish a comprehensive operation system for driver communities in ANZ. Manage recruitment and training of new drivers and community mentors, and design tiered operation content and activities to improve driver retention and maintain a healthy vehicle supply pool.
* Strategic Operation: Formulate strategies for driver acquisition and re‐engagement. Collaborate with BI and data teams to evaluate campaign performance, iterate strategies and improve cost‐effectiveness.
* Cross‐team Collaboration: Partner with local marketing, safety, customer service, product and R&D teams to ensure efficient delivery of cross‐functional projects.
We're eager to be in touch because you have...
* Bachelor's degree or above, with 1–3 years of working experience in community operation, growth operation, product operation or strategic operation. Prior experience in supply‐side growth, community management or ride‐hailing driver operation in Australia and New Zealand is preferred.
* Possess sharp business acumen and strong communication & coordination skills. Sound logical thinking, quick learning ability and result‐oriented mindset to drive project delivery efficiently.
* Solid data analysis capabilities, proficient in tools including Excel and SQL.
* English as the working language.
Equal Employment Opportunity
We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. We are an Equal Opportunity Employer and do not discriminate on any protected status. Employment and advancement decisions are based on qualifications and the needs of the position.
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