Senior Influencer Manager (AU)
Location: Sydney
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in 2017, the VaynerX family includes VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
About VaynerMedia
VaynerMedia is a global integrated creative and media agency, built for today's consumers. The agency operates in 15 offices worldwide and is part of the VaynerX family.
About ChukMedia
ChukMedia is a VaynerX agency focused on enterprise brands, driving growth across brand, social, creative production, and modern marketing ecosystems.
About Tamara Group
Tamara Group is built to drive growth and disruption through attention and cultural relevance.
Culture & Pitch
Culture is key and empathy how it is built. VaynerMedia APAC emphasizes a world‐class combination of diverse backgrounds.
Our client partnership & creator teams are looking for a Senior Influencer Manager to lead and scale influencer expertise across the Australian advertising landscape. Based in Sydney and reporting to the APAC Lead for Creators, Affiliates, Influencers and Talent, the role commands the regional strategy and builds breakthrough programs for global brands.
Responsibilities
* Architect end‐to‐end influencer strategies that turn client briefs into culturally relevant, high‐impact social campaigns across TikTok, Instagram, and emerging platforms.
* Command the talent discovery lifecycle, spot, vet, and secure high‐impact UGC creators, influencers, and tier‐one celebrities.
* Lead and negotiate high‐value commercial terms, complex rights usage agreements, and master service contracts while protecting agency health.
* Build and scale platform‐specific shooting guides and content principles to ensure authenticity and brand equity.
* Collaborate with Creative, Strategy, Project Management, and Media to establish integrated campaign frameworks and virtual labs.
* Champion and elevate the output of junior talent through mentorship and coaching.
* Drive growth by identifying client gaps and selling incremental influencer activations with clear performance outcomes.
* Act as the primary strategic voice and escalation point for senior clients, presenting polished recommendations.
Experience & Qualifications
* 5+ years of experience managing influencer marketing, creator relations, or social strategy within an agency or fast‐paced digital environment.
* Deep knowledge of the Australian UGC creator and influencer landscape across all tiers.
* Advanced talent negotiation, commercial scoping, and contract management skills.
* Mastery of digital platforms, social media mechanics, content briefing workflows, client relationship building, and strategic pipeline planning.
* Experience managing, mentoring, and developing junior team members.
* Exceptional presentation, written, and verbal communication skills.
* Bonus: Creator or KOL experience with production or community management.
What you should know about VaynerMedia
We approach business problems with an entrepreneurial DNA, aiming to break rules, test hypotheses, and find better solutions. The environment feels more like a start‐up than a traditional agency.
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