Job Summary
We are seeking a highly skilled and experienced Digital Performance Manager to join our team. In this role, you will be responsible for developing and executing digital marketing strategies that drive results.
Key Responsibilities
* Plan, build, and manage paid digital campaigns across multiple platforms.
* Research, implement, and optimize SEM, social, and display strategies to drive brand awareness, leads, and conversions.
* Collaborate with the marketing team to support overarching digital strategies and improve performance across client portfolios.
Tracking, Analytics & Optimisation
* Implement campaign tracking through Google Tag Manager and ensure data integrity via GA4, Meta, LinkedIn, and other analytics platforms.
* Regularly analyse campaign performance, optimise in real-time, and provide actionable insights to internal teams and clients.
* Develop monthly reports with key learnings, data interpretation, and recommendations for ongoing improvement.
Cross-Team Collaboration
* Work closely with creative, content, and web teams to brief in campaign assets and landing pages.
* Contribute to team knowledge by sharing trends, innovations, and learnings that elevate the agency's digital capabilities.
* Support team members with guidance on technical implementation, platforms, and best practices.
SEO & CRO Support
* Assist in the execution of on-page, technical, and off-page SEO tactics.
* Identify and implement conversion optimisation improvements based on user behaviour insights.
Requirements
* Experienced (3+ years) in managing diverse digital campaigns, ideally in an agency environment.
* Google Ads and Meta certified (or willing to be).
* Proficient in campaign tracking (GA4, GTM), keyword research, pixel implementation, and performance reporting.
* A critical thinker who can analyse data and turn it into real-world solutions.
* Highly organised with strong attention to detail.
* Collaborative and adaptable, with strong communication skills to work across teams and with clients.
Why Join Us?
* A full-service marketing agency doing big things.
* Work with a team of passionate, talented, and genuine people.
* A supportive environment that values your growth and ideas.
* Lake views and a fun office culture that doesn't compromise on results.