Performance Marketing Lead Melbourne, Victoria, Australia
About the company
Target delivers quality products at prices the whole family will love. We are proud of our history and are looking for people to join our team who are as excited about our future as we are. Our team will be moving to our new Chadstone office in early 2026, a space that inspires creativity, collaboration, and connection.
About the role
The primary purpose of this role is to maximise paid channel performance and ROAS through data‑driven strategies and optimisations, ensuring alignment with business goals. The Performance Marketing Lead will lead and mentor a team of performance marketing specialists, supporting their growth and delivery of campaign excellence.
What you will do
Manage budgets, invoicing, and forecast performance, while tracking KPIs to optimise ROAS.
Oversee day‑to‑day performance management, collaborating with external partners and internal stakeholders to deliver results.
Oversee execution of campaigns, ensuring consistency and quality across the team.
Analyse campaign performance data to identify trends, patterns, and areas for optimisation.
Develop regular reports and utilise dashboards to communicate key insights and performance metrics to stakeholders.
Conduct A/B tests and multivariate experiments to optimise ad creatives, landing pages, and targeting parameters.
Provide strategic recommendations based on data‑driven insights to improve overall campaign effectiveness and ROI.
Support the evolution of the channel mix and performance media strategy.
Drive the evaluation, understanding and adoption of new digital formats, channels and opportunities including development and communication of test and learn strategies and tactics.
Develop and manage performance marketing budgets, allocating funds effectively across channels and campaigns.
What we’re looking for
5+ years demonstrated experience working in a performance marketing role, preferably within a digital marketing agency, retail company, or similar workplace.
Previous people‑management experience preferred, with the ability to train and support a junior team.
Strong project‑management experience, managing multiple priorities and deadlines in a fast‑paced environment.
Demonstrated ability to set clear campaign objectives, track KPIs, and deliver measurable results aligned with business goals.
Advanced proficiency with Google Ads, SA360, Meta Business Manager, TikTok Ads Manager, Google Analytics and Excel.
Strong analytical skills with ability to translate performance data into actionable insights.
Experience in campaign invoicing, financial reconciliation, and ensuring compliance with finance policies.
Strong capability in budget allocation, pacing, and ROI optimisation.
Benefits We’ll Offer
Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
Access to our team member discount program across Target, Kmart, Bunnings, and Officeworks.
A free OnePass membership offering free delivery across Target and Kmart on eligible products.
Access to our benefits program, which includes exclusive discounts and benefits in entertainment, travel, lifestyle, and health.
Opportunity for eligible team members to participate in a bonus program.
Free onsite parking when you’re required to come into the office.
Inclusive parental leave and ongoing support through our partnership with Circle In.
A dynamic learning and support program.
Opportunity to fast‑track your career through our Mentor Program as a Mentee or Mentor.
Kudos recognition program where you are nominated by peers to spin a wheel and win prizes.
Share purchase option through salary sacrifice arrangement with Wesfarmers.
Great career opportunities across the broader Wesfarmers Group.
We celebrate the rich diversity of the communities in which we operate. We are committed to creating inclusive and safe environments where all our team members can contribute and succeed. We believe that all team members should feel valued, respected, and safe, and strive to ensure our recruitment process is accessible and welcoming, with applications encouraged from all candidates. We encourage you to tell us about any workplace adjustments that you would like by emailing kmartgroupcareers@kmart.com.au.
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