Senior Director, Product Marketing
Deputy is a global SaaS remote‑first workforce management company with hubs in Sydney, Melbourne, San Francisco and London, plus team members working remotely across the United States. Our platform serves over 1.5 million workers and 375,000 workplaces across 100+ countries. We are backed by top global investors and recently achieved unicorn status.
At Deputy, we’re improving the world of work, one shift at a time, for 80% of the world’s workforce: hourly workers — from baristas to nurses, cleaners to delivery drivers, florists to factory workers. Most workplace technology has focused on desk‑bound workers, but at Deputy we transform the frontline. When businesses use Deputy, their workplaces thrive — more profitable, compliant, productive, while workers are more engaged and happier at work.
We’re becoming an AI‑native company, a commitment that means you’ll be empowered (and expected) to use AI tools and thinking in your day‑to‑day work. You’ll receive training, support and the freedom to use AI responsibly and creatively to spark ideas, solve problems faster and unlock new ways of working.
If you’re passionate about creating people‑first solutions and helping businesses and their teams thrive, join us at Deputy and make an impact where it matters most.
Role
We’re looking for a strategic and commercially‑minded Senior Director of Product Marketing to lead and scale our global PMM function. This role is responsible for defining go‑to‑market strategy, driving revenue from new products, and positioning Deputy as the category‑defining AI‑first platform for hourly work. You’ll lead a team of PMMs across product lines and regions, and work cross‑functionally with Product, Sales, Marketing and Customer Success to ensure our offerings are clearly positioned, effectively launched and commercially successful.
Responsibilities
* Own global product marketing strategy and execution: Define how Deputy brings products and features to market and drives adoption across Scheduling, Timesheets, Payroll, HR, Analytics and AI.
* Drive revenue from new products: Lead go‑to‑market and monetization strategy for our growing suite of add‑ons including positioning, cross‑sell enablement and post‑launch growth.
* Lead a high‑performing PMM team: Manage and coach a team of product marketers aligned by product and region. Scale the function to match Deputy’s multi‑product growth.
* Ensure launch excellence: Build repeatable GTM processes that accelerate launch velocity and ensure each release drives measurable business impact.
* Reposition Deputy as an AI‑first people platform: Own the narrative shift that positions Deputy as the leading AI‑powered platform for hourly work, unifying our products under a single, differentiated story.
* Champion customer and market insight: Own competitive analysis, customer segmentation and field intelligence to guide product, GTM and company strategy.
* Partner across the business: Work closely with Product, Marketing, Sales and Success leaders to align on roadmap, messaging and growth priorities.
Skills & Experience
* 8‑10+ years in B2B SaaS marketing, including experience leading product marketing teams.
* Track record of launching and scaling products that drive revenue.
* Deep understanding of SaaS go‑to‑market across positioning, messaging, enablement and cross‑sell.
* Strong leadership, communication and cross‑functional influence.
* Comfortable operating in a fast‑paced, high‑growth environment.
* Experience in workforce management, HR tech or payroll is a strong plus.
Employee Perks
* Enjoy a flexible remote‑first work policy (with a work‑from‑home stipend to set you up for success!).
* Own a piece of Deputy via our Employee Share Ownership Plan (ESOP).
* Take paid parental leave to support you and your family.
* Stay protected with Group Salary Continuance Insurance.
* Access support through our Employee Assistance Program.
* Enjoy additional leave days — including study assistance, celebration days and volunteering.
* Join our global working groups focused on collaboration, belonging and connection.
* Get creative at our annual Hackathons.
* Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!
Learn more about our Design, Engineering & Product teams here
Deputy believes in equal opportunity and that inclusiveness and diversity promote innovation. Our global team members are from a variety of cultures. We welcome different perspectives and skills.
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