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Seo executive – marketing specialist

Sydney
Alley Group
SEO Manager
Posted: 28 November
Offer description

Company Overview

We're an independent digital marketing agency based in Surry Hills, specialising in acquisition channels such as paid and organic search. Our clients are spread across AU and NZ and include well-known global brands as well as less known local brands.

We can confidently say our clients are pleased with the results we achieve because most of our new business wins come via client referrals.


What's on Offer

* Flexible working options (WFH and working hours)
* Company-funded external training
* Half day Fridays in the summer months (one a month)


Role Summary

The SEO Executive will report into the SEO Manager and this role is primarily focused on all aspects of account management, communication, strategy, implementation and reporting.


Main Tasks Include but not limit to

* Manage your own portfolio of clients, overseeing all aspects of account management, SEO performance and marketing outcomes.
* Develop, present and implement tailored digital marketing strategies to meet client goals.
* Working on your pod's client base helping where your time and skills can provide value
* Monitor, analyse and report on campaign performance to ensure accuracy, timeliness and value.
* Ensure all work that is sent to the client is accurate and of a high quality


Responsibilities

Product

* Feed into the development and improvement of the SEO product
* Follow internal documentation to ensure all clients receive the same service and product
* Ensure reporting accuracy and increase reporting efficiencies
* Ensure reports are sent on time and provide increased value

Client

* Devise strategies for approval
* Implement agreed strategies
* Communicate effectively with clients
* Manage owned clients
* Help cross and upsell current clients
* Help generate PR Ideas and stories
* Contribute to the blog

Success Measurement

* Drive ongoing client results
* Retention of your own client base


Prior Experience & Qualifications

Mandatory Requirements

* A relevant bachelor's degree or higher, or at least five years of proven agency experience in a similar role in lieu of formal qualifications
* Experience in technical SEO, link acquisition, content marketing & content creation, with proven results
* Excellent working knowledge of Google Analytics, Google Search Console and other standard SEO tools
* Client services experience (agency background is an advantage)
* Working on well-known and complex brands
* Expert level at PowerPoint and Microsoft Excel
* Attention to detail and results orientated

Nice to Have

* Working knowledge of other marketing techniques; paid search, paid social, programmatic and e-mail automation
* Degree and MBA


Next Steps

If you're keen to build your career, have a say in the way your working day is structured and work on clients whose focus is digital, let's chat


Seniority level

Mid-Senior level


Employment type

Full-time


Job function

Marketing and Sales


Industries

Marketing Services

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