Lead marketing across two established RTO brands — Major Training and Churchill Education
Major Training Group is one of Queensland's leading registered training organisations. Through our two brands — Major Training and Churchill Education — we deliver nationally recognised certifications, qualifications, and accredited training across construction, transport and logistics, work health and safety, leadership and business, with deep relationships across industry, government, and Defence.
Major Training is our flagship brand, delivering nationally recognised certifications, qualifications, diplomas, licensing, and ticketing across the industries that keep Queensland working. Churchill Education complements this with a specialism in Recognition of Prior Learning — turning the skills and experience our students already hold into nationally recognised qualifications. Together, the two brands cover the full pathway from initial training through to formal qualification.
We need a commercially sharp Marketing Team Leader to lead marketing across both brands, manage a team of channel specialists, oversee our consolidated agency partners and consultants, and help drive the next stage of growth.
This is a hands‐on role for someone who leads and executes.
You'll be inside HubSpot, Google Ads, Meta Business Manager, GA4, the website CMS, and AI tooling regularly. You'll set strategy and you'll get into the work. You'll use AI tools to lift your team's output and execution speed.
You do not need to know every tool already. You do need to learn fast.
Role
Reporting into senior leadership at Major Training Group, you'll run day‐to‐day marketing across both brands and lead a team of channel specialists. You'll own the marketing strategy, the marketing budget, oversee the agency relationships, and bring the technical chops to actually know whether the marketing is working — through proper digital attribution, call tracking, analytics, and CRM data.
This is a role that works across multiple brands and teams. You'll lead campaign delivery across both brands and our different training divisions, coordinate priorities, and make sure projects move efficiently from planning through to launch. You'll work closely with sales, operations, and senior leadership to align marketing with commercial priorities.
Key Responsibilities
* Lead an acquisition‐first strategy across paid, organic, partner, and referral channels — Google Ads, Meta, LinkedIn, TikTok, SEO, CRO, and email.
* Own the marketing budget against revenue, enrolment, cost‐per‐lead, cost‐per‐enrolment, and ROAS targets.
* Own customer marketing in HubSpot — alumni reactivation, cross‐sell to second qualifications, referrals, reviews, lifecycle flows, segmentation, lead scoring, and lead routing.
* Own digital attribution and call tracking end‐to‐end — phone‐led enquiries are a meaningful share of training‐sector leads and most teams under‐measure this.
* Own a technically robust SEO strategy — site architecture, internal linking, page speed, schema, topical authority, not just content.
* Monitor campaign performance and report on outcomes, opportunities and improvements.
* Lead the team day‐to‐day including 1:1s, hiring, accountability, prioritisation, and performance.
* Own the marketing strategy across both brands — one plan, kept current, contributed to by all channel specialists.
* Brief and manage external partners including paid media and SEO providers.
* Run the weekly marketing check‐in as the team's operating rhythm; champion transparent ways of working via shared project and communication platforms.
* Drive CRO improvements across top course pages, landing pages, and the enquiry funnel.
* Provide creative direction for video — knowing the difference between brand video, acquisition video, and customer marketing video, and briefing the team accordingly.
* Understand the podcast space and how to grow and promote a branded podcast — guest strategy, repurposing, distribution.
* Understand brand architecture — how two brands operate under one group, where they reinforce each other, and where they stay distinct.
* Identify ways to improve processes, systems and team workflow.
About you
You're organised, proactive and confident leading a team in a fast‐paced environment.
You can balance strategy with execution, keep multiple projects moving, and know how to bring people together to deliver strong outcomes.
You'll ideally bring:
* Experience in training, education or service‐based industries is highly regarded.
* 4‐7 years in marketing within a considered‐purchase or service business.
* Hands‐on operational capability across acquisition channels — at least three of: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, SEO, CRO, GA4 and Google Tag Manager.
* Hands‐on experience with customer marketing in a CRM platform (HubSpot preferred) — lifecycle flows, segmentation, lead scoring.
* Strong understanding of acquisition channels and what good performance looks like — you've owned CPL and ROAS targets, not just watched them.
* You've worked inside the tools yourself, not just managed agencies around them.
* Experience managing direct reports or leading project teams.
* Comfortable owning a marketing budget against revenue, enrolment, and ROAS targets.
* High personal accountability — you execute, you learn quickly, you don't hide behind decks.
* RTO, training, or education sector experience.
* Experience managing multiple brands under one group structure.
* Strong familiarity with AI tools and workflows.
* Experience with phone‐led sales funnels and call tracking attribution.
Why Major Training Group?
* Established Queensland business with a strong reputation in industry.
* Purpose‐driven work supporting skills and workforce development.
* Supportive team culture with autonomy and room to make an impact.
* Opportunity to lead marketing across multiple brands and growth initiatives.
Location
This role is based primarily at our HQ in Yatala — conveniently located between Brisbane and the Gold Coast, with easy access from Brisbane's southern suburbs. Occasional travel to our North Brisbane office as the role requires. It is not a remote role.
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