Brand Copywriter
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Direct message the job poster from VIDA GLOW
Director of People & Culture at Vida Glow
About the business
Vida Glow is the global leader in ingestible beauty, offering a premium range of supplements available online and extensively in retail outlets worldwide.
We are driving the business forward with a distinctly unique position that sets Vida Glow apart from a highly competitive market drowning in a sea of sameness. We have an opportunity to create the foundation of a truly world class global brand that inspires and creates positive impact on our customers’ lives and that inspires us all. The head office is based in North Sydney.
About the Role
Vida Glow is seeking a Brand Copywriter to be the voice of the brand, translating our purpose into words that connect, educate, and inspire. From product packaging and digital campaigns to social content and sales copy, your words will shape how we show up across every touchpoint.
You’ll partner closely with our Creative, NPD, Social, and Marketing teams to bring our brand, products, and community to life through high-performing, on-brand copy that’s as engaging and effective
Key Responsibilities
Content Creation & Brand Voice
* Write original, engaging copy across all consumer and trade channels—including website, packaging, emails, social, video, digital ads, and blogs.
* Craft persuasive, benefit-led product copy that brings new innovations to life while capturing key USPs and technical details.
* Collaborate on storytelling for brand campaigns, product launches, social content, and editorial initiatives.
Quality & Compliance
* Proof and edit copy to ensure consistency in tone, grammar, and brand voice.
* Partner with internal teams to ensure all copy meets legal, regulatory, and internal compliance standards, especially for health and supplement claims.
* Contribute to content strategy, brainstorm campaign concepts, and support broader editorial planning.
* Lead ideation and execution of long-form content and storytelling initiatives across key consumer personas.
* Develop and refine scripts for brand, social, and internal videos—supporting end-to-end message development.
What You’ll Bring
Must-Haves
* 5+ years’ experience in a copywriting role, ideally within beauty, wellness, or lifestyle.
* A relevant qualification in Journalism, Communications, or a related field.
* Exceptional writing and editing skills with an obsessive attention to detail.
* Experience writing across digital channels, including EDMs, SEO content, landing pages, sales pages, blogs, and social media.
* Ability to adopt and maintain a distinctive brand voice across multiple platforms.
* Proven experience writing product copy, including naming, packaging, and web PDPs.
* A genuine passion for the beauty and wellness space.
* A love for storytelling, and a natural ability to distill complex information into clear, compelling copy.
* Strong organisational skills with the ability to manage competing priorities in a fast-paced environment.
* A can-do attitude and a strong team player
Nice to Have
* Experience writing within the health or nutrition category, with an understanding of regulatory standards (e.g. FSANZ, TGA).
What Success Looks Like
You’ll be known as the guardian of our brand voice. You’ll write with confidence, bring fresh ideas to the table, and craft copy that performs—because it connects. You’ll turn technical information into something consumers want to read and be a go-to across the business for clear, creative, and strategic content.
Working at Vida Glow
Whilst working at our beautifully architecturally designed office in North Sydney you will enjoy:
* Birthday leave
* A generous monthly product allowance
* Wellbeing program including on site gym and weekly Pilates class
* Company funded parental leave
* Loyalty leave – earn up to 5 days extra additional leave
* Hybrid role – 3 days in the office
* Abundance of local cafes and close to public transport
If you're looking to be part of a global company leading ingestible beauty, apply now!
Vida Glow is committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences and encourage all to apply and join us on our global journey.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Writing/Editing and Art/Creative
* Industries
Wellness and Fitness Services
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