Assistant Brand Manager – Guinness
Here at Lion we don't settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team is responsible for shaping the identity and driving the success of our brand portfolio. We're all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.
A day in the life at LION
We are currently recruiting for an experienced Assistant Brand Manager for Guinness. Based in Sydney you will be part of the Craft and Premium Brand Marketing team.
Reporting into the Senior Brand Manager for Premium international, you will support the execution of this iconic global brand with brand campaigns, innovation projects, digital and content communications, customer activations and stakeholder management.
* Execution of brand projects and tactical initiatives that unlock growth for Guinness
* Coordination and fulfillment of admin and brand specification requirements (image libraries, product information sheets for example)
* Ongoing reporting of performance and commercials
* Support internal communication with quality and timely brand information
* Support the execution of large-scale campaigns, experiential and partnership programs
* Support our digital channels and help keep our online platforms engaging and on-brand.
To be successful you will bring
* Tertiary Educated ideally in Marketing or Business Administration
* Proven experience project managing marketing campaigns.
* Very strong stakeholder engagement and management skills from internal colleagues through to external partners.
* Strong learning agility combined with data and digital literacy
* Exposure to Brand Marketing and Brand Management, preferably in FMCG/food and beverage
* Demonstrated ability to contribute to strategic plans and think innovatively
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