Direct message the job poster from BMF Australia
BMFis a leading creative agency based in Sydney, renowned for its strategic thinking, impactful storytelling and long-term brand building. It is a powerhouse in the Australian advertising landscape earning multiple accolades as the “Agency of the Year” and “Creative Agency of the Year” from AdNews and recognition as Australia’s most effective creative agency by the Effie Awards. In 2025, BMF was appointed as Westpac’s new strategic brand and creative agency.
The Opportunity
BMF is on the hunt for a commercially astute, proactive and strategically minded Chief Operating Officer (COO) to drive future financial performance, operational excellence, and business transformation. This is a rare opportunity to reshape how the business operates partnering closely with the Agency CEO and Enero Group CEO to deliver predictable, profitable, and scalable growth. Specifically, this new COO position encompasses both the agency CFO and Operational Leader scope of responsibilities combined into a single role.
As COO, you’ll lead BMF’s finance and operations functions, bringing a sharp focus to margin management, scalable delivery, and data-led decision-making. You’ll embed systems and processes that improve visibility, accountability, and performance unlocking the next phase of growth and maturity for the agency.
Responsibilities
Strategic & Commercial Leadership
* Partner with the Agency CEO and Enero CEO to shape and deliver EBITDA and cash flow goals for FY26 budget and beyond
* Lead financial strategy, commercial planning, and scenario modelling
* Optimise contracts and pricing strategies to protect margin
* Collaborate with other agency COOs and CFOs on group-wide transformation
Operational Excellence
* Work with Agency leadership to build scalable processes leveraging technology
* Oversee operational compliance (timekeeping, margin controls, tech investment, freelancer management)
* Rationalise tech platforms and drive automation, outsourcing, and offshoring as appropriate
* Champion innovation in delivery, including AI adoption and delivery model design
Performance Reporting & Analytics
* Lead agency-wide forecasting, budgeting, and KPI tracking
* Analyse project and client profitability; implement tools for continuous improvement
* Embed pricing and performance analytics to drive smarter decisions
* Manage financial reporting, audit, tax, and compliance
* Lead monthly EBITDA forecasting
* Ensure strong cash flow forecasting and capex planning
* Oversee WHS and regulatory responsibilities with robust governance
About You
Experience & Qualifications
* CA/CPA qualified with a proven track record in financial and operational leadership
* Demonstrated success proactively leading performance improvement and transformation (systems, automation, and processes) in agency or similar professional services businesses
* Deep experience in agency, media, marketing, or other client-service environments
* Skilled in scaling operations and improving commercial outcomes
Leadership Style
* Strategic, yet hands-on: you lead from both the boardroom and the floor
* Tech-savvy and forward-thinking keen to streamline and scale through digital tools
* Commercially sharp you know how to pull the right levers for growth and margin
* Proactive, collaborative and credible change leader: a trusted voice at the leadership table
* Calm under pressure resilient, adaptive, and energised by complexity
* Solution focused: skilled at providing options to navigate and resolve challenges
* Low ego, high impact focused on making the business better, not seeking the spotlight
Why BMF?
You’ll join a culture that blends creative ambition with operational discipline. At BMF, we believe great work needs a great foundation and as COO, you’ll help build it. With the support of the Enero Group and a forward-thinking leadership team, this is your chance to drive real change at one of the most respected creative agencies in the country.
Seniority level
* Seniority level
Executive
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising, Art/Creative, and Marketing
* Industries
Advertising Services and Marketing Services
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