Brand & Community Manager
South Melbourne, Australia (Hybrid — min. 3 days in office)·4-5 days/week
Reports to Hilary, Founder
Short Version
You own the brand. Content, communications, community, influencer, acquisition, retail activations — the lot. You're the person who turns Holme from a brand people love into a brand people can't stop talking about, then turns that noise into sales across D2C, retail and, before long, the US and UK.
This is a leadership team role. You'll build and lead the brand department — a Graphic Designer, an Editor and a Content, Digital & Social Channel Manager sit with you — and you'll work shoulder-to-shoulder with Hilary on messaging, brand hierarchy and every new product launch. It's hands‐on. You'll be in the data on Monday and shooting content by Thursday.
What you'll own
* Brand, content, comms and community strategy — the whole story of how Holme shows up and grows.
* Influencer and community — find them, sign them, brief them, and build relationships that actually move product.
* Retail store activations — bring the brand to life in physical space and make launches land.
* International trade pitches — build and support the brand case as we push into the US and UK.
* Acquisition and repeat purchase — own the metrics that grow the customer base across D2C, retail and international.
* New product launches — partner with Hilary on messaging, hierarchy and go‐to‐market for every drop.
* The brand team — lead, set the standard, and get the best work out of designers and content support.
How you'll work
You'll commercially review the marketing numbers — the stats, the data, what's working and what's dead weight — and turn that into real action, week on week. Not quarterly reviews. Weekly moves that grow the channel.
* Hands‐on with the tools: Shopify, Canva, AI tools, editing. You can build the asset, not just brief it.
* Strong assets to the table — including video. You know what good looks like and you can make it.
* Tight loop with Hilary on voice, hierarchy and the big calls.
* Test, read, react. Fast.
What you'll bring
* Proven experience scaling a brand — you've done growth, not just maintained it.
* A track record across multiple channels and ideally multiple markets.
* Beauty, lifestyle or consumer brand experience — you get this category and the customer.
* Real influencer and community chops, plus a feel for retail and international expansion.
* Commercial brain — you read data and turn it into decisions.
* Confident across Shopify, Canva, AI tools and video/editing.
* Leadership instinct — you can build a small, sharp team and lift everyone's work.
* Comfortable in a founder‐led, fast‐moving environment where you own the outcome.
Why Holme
* A brand built on community, education and trust — and a growth chapter you get to shape.
* A genuine leadership team role with real influence on where the business goes.
* Direct, close collaboration with a founder who's straight‐up and moves fast.
* A strong, in‐person creative culture that takes the work seriously and has fun doing it.
#J-18808-Ljbffr