About the Opportunity
We're seeking an experienced Content Strategist to lead the creation, curation, and management of engaging digital content across our online channels.
Key Responsibilities:
* Create compelling brand content, including social media posts and videos, to support strategic marketing objectives related to student recruitment and reputation enhancement.
* Develop and maintain a consistent brand voice by creating and implementing a writing style guide.
* Review and refine content for accuracy, clarity, and alignment with our tone and style, providing expert advice on copywriting across the institution.
* Contribute to content marketing campaigns by researching, crafting, and adapting complex information into engaging materials tailored to diverse audiences and digital platforms.
* Collaborate with Marketing Managers and Communications Officers to plan and deliver high-quality, multi-platform content using industry best practices.
* Oversee the use of content management systems, ensuring accurate cataloguing and record-keeping to support efficient production and access to content assets.