We are looking for an experienced marketing leader to join our Paramount+ Australian marketing operation in a senior role based in our Sydney office (Pyrmont). This is a permanent full‑time position.
Role Overview
Reporting to the VP of Marketing and Growth Australia, the Sr Director is responsible for architecting and executing data‑driven marketing strategies that accelerate subscriber acquisition, increase engagement and retention, and drive brand growth and commercial performance.
Key Responsibilities
* Design and build business cases to assess subscriber and revenue growth opportunities such as business partnerships, distribution channels, and content and marketing investment cases.
* Execute local business bottom‑up forecasting including weekly pacing, monthly forecasting, annual and long‑term planning.
* Lead audience mapping and segmentation strategy, using market insights, consumer behavior data, and competitive analysis to improve the effectiveness of the annual marketing plan and reduce CAC.
* Support a small but highly proficient TTL media team responsible for campaign strategy, planning, execution, and the advancement of our local media practice.
* Collaborate with the international performance marketing team to ensure performance budgets are invested to maximize audience growth at efficient ROI.
* Represent Australia in global MMM, incrementality practices and campaign measurement models; develop local test‑and‑learn opportunities across the marketing team.
* Manage the Australian marketing budget, working with the team to ensure investment aligns with plans, pacing, and delivers business value.
Qualifications & Experience
* At least 15 years of experience in media, marketing strategy, and biddable campaign management.
* Experience in the entertainment or media category and/or strategic management consultancy is highly advantageous.
* Extensive experience developing business models and forecasts.
* Experience working in global matrix organisations.
* Seasoned leader known for inspiring and developing people.
* Data‑driven and experimental thinker with exemplary attention to detail.
* Passionate, curious, resilient, and comfortable in fast‑paced environments.
* Exceptional collaboration and communication skills.
Benefits: https://www.paramountanz.com.au/careers/
We are an equal opportunity employer. Paramount embraces differences and welcomes applications from people of all backgrounds regardless of race, colour, sex, language, religion, political or other opinion, national or social origin, property or birth, age, nationality, marital status, disability, place of residence, sexual orientation, veteran status, gender identity and expression.
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