Category & Promotions Manager
Metcash, Gepps Cross, South Australia, Australia
Full‑time, permanent.
A$113,677.00 – A$125,848.00.
About the Opportunity
We have an exciting full‑time, permanent chance for an Advertising & Promotions Manager for our Thirsty Camel brand. As the Advertising & Promotions Manager, you will play a key role in embedding category strategy by developing and delivering shopper‑led programs. You’ll negotiate competitive deals with suppliers to ensure a compelling value proposition and promotional schedule that meets retailer margin expectations. This position will ideally be based in our Gepps Cross office in South Australia, but we are also open to candidates for our Crestmead office in Queensland, and Macquarie Park office in Sydney. The successful candidate will be required to travel interstate once every 1–2 months.
In this Role
- Develop and implement strategic plans for liquor categories (beer, cider, wine) aligned with IBA’s retail objectives with support of the IBA Category team.
- Analyse market trends, consumer insights, and competitor activity to inform category decisions.
- Embed category strategy by building programs that are aligned to the strategic priorities of the channel.
- Work collaboratively with Liquor Alliance, aligning promotional and advertising activities with the Thirsty Camel category strategy and marketing plans, ensuring cohesive execution and supporting strategic objectives.
- Own and manage supplier relationships (for selected suppliers) including the supplier profitability to our network (retail) by channel, mutually aligned and agreed JBP’s.
- Negotiate with suppliers for the best commercial outcome for Retailers.
You’re Likely a Match If
- FMCG experience and liquor experience highly regarded.
- Previous experience in buying or selling capacity experience.
- Exposure to category management.
- Experience in negotiating with external parties.
- Demonstrated ability to communicate with both internal and external stakeholders.
- Demonstrated ability to prioritise and work towards multiple deadlines.
Benefits
- Extra Leave: Enjoy a 5th week of annual leave, 2 well‑being days, plus 1 volunteer day annually.
- Career Growth: Endless learning and development opportunities.
- Parental Leave: 12 weeks of gender‑neutral paid leave for primary carers.
- Inclusive Culture: Bronze Employer for LGBTQ Inclusion.
- Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025).
- Mental Health: Gold accreditation by Mental Health Australia.
- Flexibility: Flex Ready and Family Friendly Workplace accredited.
About Us
Metcash is Australia’s leading wholesale distribution company, with $19.5 billion in sales (FY25) and a proud spot in the ASX Top 125. We believe in the power of independent, family‑owned businesses to shape vibrant communities. Through our food, liquor, and hardware pillars, we help retailers become the ‘Best Store in Their Town’ by providing merchandising, operational and marketing support. We’re committed to diversity, inclusion, and sustainability — and we welcome applicants from all backgrounds, including First Nations. If you need support during the application process, just let us know. Your privacy and dignity are always respected.
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