LMG was established in 1977 alongside its banner group, Bottlemart. Founded by a collective of 400 NSW hoteliers, we've grown into one of Australia's leading alcohol marketing groups, proudly supporting more than 1,400 independent operators nationwide.
Today, LMG partners with independent retailers and hotels across Australia to help improve commercial performance through retail programs, supplier partnerships, loyalty, ecommerce, digital platforms and operational support.
As our Retail Operations model continues to evolve nationally, we are seeking a high‐calibre Regional Manager to lead field execution, member engagement and team performance across our Western region.
About the Role
This is a senior field leadership role responsible for representing LMG in market, leading a team of Business Development Managers and building strong commercial relationships across the region.
As Regional Manager, you will be the face of LMG within your market – highly visible with members, suppliers and the broader industry. You will lead from the front through strong in‐field presence, coaching, relationship management and commercial leadership.
You will directly manage strategic Key Accounts within your region while also coaching and developing BDMs to deliver strong execution, member engagement and commercial outcomes across the broader network.
This role is heavily relationship‐driven and suited to someone who thrives in market. Industry engagement, trade functions, supplier interaction and after‐hours networking are all important elements of success in the role.
The position requires regular regional travel, time in field and occasional time away from home, with an expectation that you will maintain a strong and visible presence across your market.
Operating predominantly in the field (targeting four days per week), you will work closely with members and BDMs to translate strategy into practical execution while identifying opportunities to improve performance, strengthen partnerships and grow the region.
Key Responsibilities
* Lead, coach and develop a team of Business Development Managers to drive execution, accountability and member outcomes across the region
* Maintain a strong in‐field presence to improve performance and strengthen relationships
* Ensure consistent delivery of national programs, retail standards and operational priorities
* Build and manage strategic Key Account relationships across the region
* Identify commercial growth opportunities and support member retention, engagement and network expansion
* Represent LMG in market through industry events, supplier engagement and trade networking
* Analyse regional performance metrics to identify trends, risks and opportunities
* Partner with internal teams, including Category, Marketing, Retail Execution, Systems & Support and Finance to align and deliver initiatives
* Translate strategic priorities into practical regional action plans
About You
You are a commercially minded people leader who thrives in field‐based environments and enjoys building strong relationships across teams, members and industry stakeholders. You bring energy, presence and credibility, with the ability to influence outcomes both strategically and in market.
You will bring
* Proven leadership experience within retail, FMCG, hospitality or multi‐site network environments
* Experience leading field‐based sales, account management or operational teams
* Strong commercial acumen and relationship management capability
* Experience managing strategic or key account relationships
* A genuine passion for coaching and developing people
* Strong industry presence and stakeholder engagement skills
* Ability to operate autonomously and lead from the front
* Excellent communication, planning and organisational capability
* Willingness to travel regularly and work flexibly around industry and member engagement requirements
* Experience within liquor, hospitality or franchise/member‐based networks will be highly regarded
Why Join LMG
* Senior field leadership role within one of Australia's leading liquor marketing groups
* Opportunity to directly influence member performance and regional growth
* High visibility role with strong autonomy and industry engagement
* Collaborative and member‐focused culture
* Competitive salary package, including incentive opportunity
Apply Now
If you're passionate about leadership, member engagement, commercial growth and being highly active in market, we'd love to hear from you.
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