The Role
We are seeking a Sponsorship Manager to manage a high‐profile sports sponsorship portfolio with the NRL team Perth Bears, launching in 2027. The role is hands‐on and critical for building brand impact through end‐to‐end sponsorship management and activations.
In This Role, You Will
* Act as the lead point of contact for the Perth Bears marketing team, driving a positive and highly engaged partnership.
* Lead the planning, activation and delivery of sponsorship campaigns across game‐day events, digital and social initiatives and above‐the‐line marketing.
* Travel to Perth regularly, including game‐day activations on weekends and strategic meetings during the week.
* Take ownership of real‐time game‐day content creation and management:
o Develop game hype content.
o Post half‐time score updates and post‐game analysis across social media.
o Monitor comments across Instagram, Facebook, TikTok.
o Proactively manage the online presence across social platforms.
o Amplify engagement on Instagram, Facebook and TikTok to build momentum and excitement for the new team sponsorship.
* Manage the sponsorship calendar, ensuring alignment with brand, product marketing, PR and media activity.
* Build and maintain strong relationships with internal stakeholders and external partners, rights holders and agencies to maximise sponsorship value.
* Oversee sponsorship fulfilment, ensuring contractual deliverables and benefits are executed to the highest standard.
* Manage third‐party agencies and oversee creative design and marketing collateral for activations.
* Drive productivity and innovation, leveraging AI tools and best practice methods to improve processes, reporting and campaign optimisation.
* Ensure all sponsorship activities comply with risk, governance, legal and policy requirements.
* Coordinate budgets, financial reconciliation and reporting to ensure sponsorship investments deliver measurable ROI.
* Analyse outcomes and provide insights to inform future sponsorship strategy.
This role blends creativity with commercial thinking. Your ability to manage complex projects, engage stakeholders and deliver high‐quality activations will set you apart.
What Experience You'll Bring
* 3‐5 years proven experience managing sponsorships, events or campaigns end‐to‐end, ideally with a strong understanding of sports marketing.
* Sports sponsorship experience in a large organisation or consumer brand.
* A genuine passion for NRL and sport, evidenced by active engagement and following.
* A talent for project management and stakeholder engagement, juggling multiple priorities and external relationships.
* Excellent communication skills, confident when working with high‐profile sports partners, media and managing public‐facing social media interactions.
* Advanced proficiency across Instagram, Facebook and TikTok for real‐time engagement, content creation and community management, including comment moderation.
* Strong financial and analytical skills, with the ability to report on ROI and campaign performance.
* Tertiary qualifications in marketing, business or commerce.
* A creative mindset with strong copywriting and design appreciation, especially for dynamic social media content.
* Demonstrated ability to adopt new technologies and drive productivity, including the use of AI tools.
Nice to Have
* Experience in financial services or insurance.
Our Perks
* Location: Toowong – close to public transport, convenient parking, secure bike storage, showers, outdoor spaces and modern collaborative areas; proximity to retail, restaurants and the Brisbane River.
The Benefits of Working at A&G
* Reward for high performance through bonuses and other perks.
* Work flexibility with options to work from home up to two days per week.
* Leave options including volunteer days, a paid 'ME' day, paid parental leave and the opportunity to purchase additional leave.
* Learning and professional development opportunities.
* Community impact through the A&G Difference program, volunteering, fundraising and donation opportunities.
* Wellbeing support: healthy mind and body hub, mental‐health support and fitness discounts.
* Celebrations: on‐site events, family fun days and annual celebrations.
* Discounts on insurance products and purchases from partner retailers and hospitality providers.
About Us
Auto & General (A&G) is the fastest‐growing major motor and home insurer in Australia, offering a range of general insurance products through the multi‐award‐winning brand Budget Direct and partnerships with leading brands such as ING, Qantas, Virgin Money and Coles Insurance. We aim to be Australia's best insurer.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
Recruitment Note
* We politely ask recruitment agencies to avoid sending unsolicited resumes. Auto & General is not responsible for fees related to unsolicited resumes.
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