A long‑established Australian organisation in the specialist equipment sector is expanding into the Direct‑to‑Consumer (D2C) retail space and they’re looking for an experienced eCommerce Operations Manager or eCommerce Store Manager to take full ownership of the online channel. This is a rare opportunity to step into a newly created role where you’ll build, optimise, and scale a D2C function within a stable, well‑resourced business. You’ll have autonomy, visibility, and the ability to make a real commercial impact. The Opportunity The Shopify store is live and ready for growth. You’ll lead the day‑to‑day operations, drive online sales, and shape the customer experience end‑to‑end. This role suits someone hands‑on, commercially minded, and excited by the chance to build something significant within an established organisation. About the role: Manage daily operations of the Shopify store, ensuring products, pricing, and content are accurate. Drive online sales through merchandising, promotions, and customer‑focused improvements. Upload and maintain product listings, images, descriptions, tags, and collections. Coordinate stock levels and product availability with internal teams. Optimise product pages for SEO, conversion, and user experience. Monitor site performance and troubleshoot basic technical issues. Report on key metrics including traffic, conversion, and sales. Collaborate with Marketing and Business Development on launches and campaigns. About you: 3 years’ experience in eCommerce or digital retail operations. Strong Shopify experience (mandatory). Proven track record driving online sales and growth. Experience managing product catalogues and inventory workflows. Understanding of SEO, UX, and digital analytics. Working knowledge of HTML/CSS (advantageous). Strong attention to detail and excellent organisational skills. Security & Eligibility Requirements Due to the nature of the products, applicants must: Be Australian citizens. Be eligible for an Australian Government Security Clearance. Be able to pass state and federal background checks (including fingerprinting). This is a one of a kind opportunity with a really unique business and a chance to own and grow the D2C website offering. If the above sounds like you and you'd like to hear more, click apply or get in touch with Brett Dickinson at S2M on 02 8396 6800