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Brand manager - retail / food and beverage

Sydney
FutureYou
Brand manager
Posted: 4 June
Offer description

Client Details

Our client is a much loved brand with a loyal following, welcoming multiple generations over the past 30 years. Off the back of a clear and ambitious strategy, the business is now entering an exciting phase of growth, and as a result, is expanding its team. This is where you come in. They are seeking a Brand Manager to take ownership of the brand in market, acting as its custodian and driving its continued success. Reporting directly to a highly respected and experienced Marketing Director, you will gain invaluable exposure, support, and guidance. This is a rare and exceptional opportunity to be mentored by a leader who is truly invested in your development, offering the chance to take the next meaningful step in your career within a dynamic and growing business.

The Role

We're seeking a hands‐on Brand Manager to drive the execution of marketing strategy, campaigns, and food & beverage initiatives across a growing, fast‐paced business.

This role blends creativity with commercial thinking and gives you ownership across brand, campaigns, menu innovation, and performance.

Key responsibilities include:

* Plan and deliver the annual marketing calendar across campaigns, product launches, and promotions
* Execute integrated campaigns across in‐store, digital, social, and local marketing channels
* Support development and food innovation, includingnew product launches
* Drive menu optimisation and pricing strategy to improve sales and profitability
* Act as brand custodian, ensuring consistency across all touchpoints
* Manage content, social media, and campaign assets in line with brand guidelines
* Monitor competitor activity, customer trends, and market insights
* Oversee delivery platform listings and promotional activity
* Track performance, analyse data, and deliver campaign insights and recommendations
* Manage agencies and stakeholders to ensure delivery on time and within budget
Profile

You're a proactive and commercially aware marketer who thrives in a fast‐paced environment and enjoys both strategy and execution.

* Experience in brand/marketing (hospitality, retail, or FMCG preferred)
* Strong experience delivering end‐to‐end marketing campaigns
* Understanding of brand, pricing, and product‐led marketing
* Data‐driven with ability to turn insights into action
* Highly organised with strong project management skills
* Confident working cross‐functionally and managing stakeholders
* Self‐starter with a hands‐on, can‐do attitude
Offer
* Opportunity to shape and grow a well‐established brand
* Fast‐paced environment where you can make an immediate impact
* High exposure to senior leadership
* Broad, hands‐on role across brand, product, and performance
* Competitive salary and strong career development opportunities
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