Sales Management Coach
G.J. Gardner Homes – Birtinya, Sunshine Coast
Are you an expert sales leader with a proven track record of shifting the beliefs, priorities, and cultures of business owners? Do you know what it takes to look beyond the numbers, observe frontline behaviours, and coach managers to build high‐performing, accountable sales forces?
G.J. Gardner Homes, Australia's leading home builder, is seeking an influential Sales Management Coach to join our Franchisor Team in Birtinya. This strategic role focuses on coaching the managers of the sales force—empowering Franchise Owners, Sales Managers, and General Managers to become elite sales leaders.
About Us
At G.J. Gardner Homes, we're more than just a construction company – we're a Gardner family‐owned business, led by the second generation of Gardners, with family permeating throughout the business. This includes our network of locally owned and operated Franchise Owners who are fundamentally running small family businesses themselves. We pride ourselves on "the G.J. way", where Australians benefit from our local knowledge, how we listen to their needs, provide honest advice and pricing, as well as our flexibility to personalise and shape our homes around them.
About the Role
Reporting to the Head of Sales & Marketing, you will champion the "G.J. Way of Selling" and standardise best‐practice sales management disciplines across the network to drive accountability, consistency, and volume growth.
This position is based at our headquarters in Birtinya, offering a flexible hybrid working environment with Wednesdays and Thursdays in the office, and the remaining days working from home. Because this is a high‐impact, hands‐on consulting role, it requires regular, heavy interstate travel and occasional international travel.
Your key responsibilities will include:
* Targeted Coaching Interventions: Partner and collaborate with Sales & Marketing, Regional Managers, and the National Leadership & Sales Trainer to identify and prioritise franchises that require targeted sales coaching.
* Analysis & Field Observation: Review business plans, alignment scores, and sales reports to uncover opportunities. Spend time in the field visiting franchise offices and display homes to observe management practices firsthand.
* Instructing Sales Action Plans: Diagnose performance gaps and design structured, customised sales action plans for improvement. Drive ongoing accountability through follow‐up visits and phone calls to franchises.
* Strategic Resourcing & Capacity Advice: Influence franchises to appropriately resource their sales teams, ensuring adequate service and higher conversion rates.
* Driving National Standards: Champion sales non‐negotiables, ensure CRM adoption for pipeline management and forecasting, and guide franchises to update their monthly Price Books for fast, accurate quoting.
* Influencing via Key Forums: Mentoring business owners to adopt a proactive sales culture. Actively participate in monthly group sales reviews, coaching calls, and quarterly Franchise Owner meetings.
* Frontline Conduit: Act as a critical connection point between the field and the Franchisor Team, feeding frontline perspectives back to headquarters to influence national sales strategies and tactics.
What We Offer
* A full‐time coaching position with a stable, nationally renowned brand.
* A collaborative culture where your insights directly shape high‐level national strategy.
* Flexible hybrid working model with travel opportunities across Australia.
* The satisfaction of driving commercial growth by mentoring business owners to unlock their teams' full potential.
About You
You are a highly emotionally intelligent communicator, mentor, and strategist who feels just as comfortable analysing CRM data as you do challenging a business owner to elevate their standards.
To step into this role, you will bring:
* Proven Experience: Minimum of 5 years as a sales manager or sales coach within residential construction, or another high‐value, long B2C sales cycle industry.
* Strategic Capability: Demonstrated success designing and delivering structured sales action plans that change habits and improve performance metrics.
* Influence & Change Management: The unique ability to lead, challenge, and align the beliefs and priorities of independent business owners.
* Tech & Data Literacy: Strong experience utilising CRMs for activity, pipeline tracking, and sales forecasting, with the ability to interpret sales reports to guide decisions.
* Qualifications (Desirable): Tertiary or professional qualifications in business, coaching, or training are highly advantageous.
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