Our client is a fast-growing global brand operating within the health and wellness space, delivering premium science-backed products and experiences to more than 350,000 customers worldwide. With a strong focus on innovation, wellbeing and exceptional customer experience, they continue to expand rapidly across international markets.
We are currently seeking a Head of Social & Community to join their Sydney-based team in a hybrid role. Reporting to the Sales & Marketing Director, this is a senior, hands-on position responsible for owning the brand's social media and community function globally.
Key responsibilities include:
* Owning the global social media strategy across Instagram, TikTok, Facebook, YouTube and emerging platforms, aligned to brand, commercial and customer objectives
* Defining and protecting the brand's tone of voice, visual identity and storytelling pillars on social in partnership with the Creative team and founders
* Setting the community strategy and managing how the brand shows up across comments, DMs, lives, AMAs, giveaways and community-led moments
* Building relationships with engaged followers, advocates and ambassador communities to turn followers into brand champions at scale
* Owning the social content calendar and briefing in-house, creator and ambassador content production across all owned platforms
* Leading and developing the social and community team, setting performance standards, objectives and growth plans for direct reports
* Defining and reporting on the metrics that matter - reach, engagement quality, follower growth, share of voice, sentiment and contribution to revenue and CRM growth
* Representing the social and community function in marketing leadership meetings, exec reporting and founder reviews.
The successful candidate will have:
* 7+ years in social media with at least 3 years in a leadership role owning strategy, voice and team for a consumer brand
* Deep platform expertise across Instagram, TikTok, Facebook and YouTube with a track record of native-first creative work that drives brand growth
* Demonstrated community-building experience with examples of turning followers into advocates and ambassadors at scale
* Premium brand instincts - able to lead a high-end science-backed brand without losing warmth or accessibility
* Strong trend awareness and fast execution - comfortable shipping cultural moments inside a working week
* Proven experience hiring and developing social, community and creator teams
* Clear communicator who can present social strategy and performance confidently to founders and executive leadership
* Experience in wellness, health, beauty or premium lifestyle DTC brands is highly regarded.
In return you will have the opportunity to join a rapidly growing global brand at a pivotal stage of expansion, working alongside passionate founders and a high-performing team in a collaborative and purpose-driven environment.
Please apply by attaching your resume and cover letter.
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