Overview
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About the role
The Marketing Business Partner is a strategic collaborator responsible for delivering impactful, multi-channel marketing initiatives across service and non-service areas. Focused on lead generation and brand engagement, this role plans, executes, and optimises campaigns that attract and convert clients, while ensuring all activity aligns with CPA\'s values and organisational goals.
Responsibilities
- Partner with key stakeholders to design and deliver lead generation campaigns from concept through to execution.
- Build and launch new marketing campaigns that drive high-quality enquiries and conversions.
- Ensure campaigns are targeted to attract the right leads, aligned with service capacity and eligibility criteria.
- Create supporting communications and content, including landing pages, brochures, and email sequences.
- Monitor campaign performance using CRM and analytics tools, reporting on KPIs such as conversion rates and cost per lead.
- Represent CPA at expos and events, managing logistics and post-event evaluation to measure engagement and ROI.
About you
- 5+ years\' experience in marketing and communications, with a strong focus on lead generation and campaign delivery.
- Proven ability to manage multiple projects in a fast-paced, purpose-driven environment.
- Strong stakeholder engagement and business partnering skills.
- Proficient in CRM, marketing automation, and analytics platforms.
- Commercially minded with excellent strategic planning and reporting capabilities.
Working for CPA offers you exceptional remuneration & perks
- Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
- Flexible ways of working - compressed hours, working from home options, flexibility surrounding hours
- 12 weeks paid parental leave and 2 weeks paid partner leave
- 3 additional leave days each year (conditions apply)
- $100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
- Discounted gym membership for you and your family, using Fitness Passport
- Employee Assistance Program
- Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.
Safety, inclusion and equality
We value diversity, foster an inclusive culture and champion equitable opportunities. We strongly encourage applications from candidates with a diverse range of backgrounds and lived experiences including people with disability, Aboriginal & Torres Strait Islander people, people from culturally and linguistically diverse backgrounds, and the LGBTQIA+ community. CPA is an Equal Opportunity Employer and upholds, advocates for, and protects the rights, wellbeing and safety of people with a disability. CPA is a smoke free workplace including in, on and around CPA sites and vehicles. We will happily consider and accommodate reasonable adjustments that may be required to support candidates throughout the recruitment process, and to be successful and safe employees of CPA. We are a child safe organisation and all workers are responsible to adhere to the NDIS Worker Code of Conduct. We encourage vaccination against COVID-19.
How to Apply
Please click \'Apply\' to complete your application.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Art/Creative, Consulting, and Marketing
- Industries: Services for the Elderly and Disabled, Non-profit Organizations, and Marketing Services
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