Overview
As a Senior Account Executive at Burson, you will help shape and execute integrated reputation campaigns, working closely with Account Directors and Client Leads. Your responsibilities include driving strategy across earned, digital, and influencer channels, building client partnerships, and mentoring junior team members.
Responsibilities
* Partner with Client Leads and Account Directors to turn ideas into impactful, integrated campaigns.
* Lead day‐to‐day execution across media, influencer, and integrated programs.
* Pitch confidently to journalists, editors, and creators to secure high‐quality earned outcomes.
* Develop compelling press releases, pitches, social content, and campaign materials.
* Coordinate events, activations, and press moments from concept through to delivery.
* Track performance, analyse coverage, and contribute to meaningful reporting.
* Build trusted client relationships, develop strong client understanding, and proactively identify opportunities.
* Mentor junior team members and contribute to a high‐performing team culture.
* Support growth by contributing to new business, case studies, and agency initiatives.
Experience That Contributes To Success
* Experience in PR or communications (agency preferred), ideally across consumer or consumer‐centric campaigns.
* A strategic mindset with the ability to connect earned, social, digital, and influencer into cohesive campaigns.
* Strong core PR fundamentals, media relations, pitching, storytelling, and stakeholder engagement.
Plus One Capability (essential)
* Paid social experience.
* Influencer / creator engagement.
* Earned creative / campaign ideation.
* Social & content strategy, with strong social and digital understanding, platform nuances, and trend awareness.
* Excellent writing skills across media and digital formats.
* Digital fluency and openness to using data, insights, and AI tools to enhance performance.
* Highly organised, commercially aware, and capable of managing multiple priorities in a fast‐paced environment.
Benefits
The role offers robust benefits, including professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture, and packages designed to reward and retain top talent.
Work Environment
Burson operates a hybrid model with teams in the office around four days a week. The company values creativity, collaboration, and connection, encouraging employees to bring their unique perspectives to drive innovative solutions for clients.
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