Overview
Dispensed is seeking a Marketing Lead who will own and drive the full marketing function across Dispensed and VeteranCann. This role provides strategic direction while remaining hands-on in execution, ensuring campaigns and initiatives support business growth targets. As a key member of the leadership team, the Marketing Lead will unify brand strategy across markets, guide a growing marketing team, and ensure campaigns reflect our product expertise and patient-first mission. This position reports to the leadership team and collaborates closely with our Digital Advertising Specialist, Social Media Manager, and Digital Marketing Coordinator, while also working cross-functionally with Operations, Medical, Sales, and People & Culture. The Marketing Lead will play a pivotal role in driving global expansion into Australia, New Zealand, and the UK.
Responsibilities
* Develop and execute the overall marketing strategy across paid, organic, and digital channels, ensuring activity aligns with business growth targets.
* Lead, mentor, and manage the marketing team, driving strong performance across paid ads, social content, and campaign execution.
* Provide creative and strategic oversight for all advertising and digital content, ensuring brand consistency and compliance across campaigns.
* Partner with Operations, Medical, and Sales teams to translate product expertise into compelling, patient-first marketing.
* Drive marketing automation, email campaigns, and customer engagement initiatives.
* Deliver clear, actionable reporting that ties marketing activity directly to lead generation, brand awareness, and business outcomes.
* Manage marketing budgets and provide data-driven insights to optimise campaigns and overall performance.
Qualifications
* Experience leading marketing strategy and execution across multiple channels (digital, social, campaigns, content, brand).
* Strong people management skills with experience building and developing high-performing teams.
* Ability to balance high-level strategic thinking with hands-on involvement in execution.
* Demonstrated track record of delivering measurable growth, brand awareness, and engagement outcomes.
* Background in health-tech, SaaS, or consumer technology, ideally within a scaling or start-up environment is a major plus.
Benefits
* Work From Anywhere.
* A competitive salary and awesome benefits package.
* A supportive and positive work environment.
* Opportunities to grow and develop your career.
* Opportunity to transform lives through alternative medicine.
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