Senior Creative & Social Lead (Maternity Leave Cover)
6–12 Month Contract · 4 Days/Week
Based in Byron Bay (Mon–Wed in office, Thurs WFH, Friday OFF)
$80k/year (0.8 FTE), with the option to stay on if it's a great fit
We're Unscripted — the app used by millions of photographers around the world to shoot with confidence, grow their skills, and run thriving small businesses. We're a high-growth subscription app with a tight-knit team, a deeply engaged community, and a brand people love.
We're looking for a
Senior Creative & Social Lead
to step in while our current Social Lead is on maternity leave and potentially stay longer if it's a great fit. You'll lead our
organic marketing
,
social strategy
,
UGC creator network
, and the
creative pipeline
that fuels both our organic content and paid ad performance.
This is a senior, hands-on creative leadership role. You'll have support and direct reports around you but you should also be energised by making content yourself, testing trends, shaping strategy, and driving results through high-quality execution.
What You'll Own
Organic Social Leadership
* Lead strategy + execution across our thriving Instagram & TikTok accounts
* Test new concepts, create compelling posts in canva and cap cut
* Oversee daily posting cadence, content mix, and storytelling formats
Creative Production
* Own the creative pipeline for both organic & paid ad concepts
* Ideate, brief, script, storyboard, edit, and/or repurpose content
* Ensure our voice stays inspiring, supportive, educational, and high-energy
UGC Creator Program & Content Sourcing
* Recruit, brief, negotiate, and manage ongoing relationships with UGC creators
* Evaluate performance data to double down on winning creatives + content types
Community Engagement & Relationship Building
* Nurture our Instagram DM channel + TikTok communities with thoughtful conversation
* Reply to comments and DMs with brand warmth + helpfulness
* Support featured photographers, collab requests, and platform-driven storytelling
Campaign Execution
* Collaborate with Product & Marketing for feature launches, seasonal campaigns, education pushes, and competitions
* Turn product improvements into compelling stories & moments that spread naturally
Team Leadership
* Manage social + creative contributors in the team
* Delegate tasks, run approvals, set content quality standards
* Coach and enable your team to move fast & create with excellence
We're Looking For Someone Who
* Has
senior-level confidence
but you're just as happy to execute as you are to plan
* Understands how to speak to
creatives & small business owners
with emotional intelligence
* Ideally has a keen interest and eye for photography
* Can turn
product features
into
inspiring brand narratives
* Is strong in
content creation
,
copywriting, editing, visual direction, and trends
* Nerds out on
content performance metrics
, but never loses the heart of the brand
* Thrives in a small, high-ownership environment
* Familiarity with photography or visual storytelling spaces
* Strong creative editing skills in Canva, CapCut, or similar tools
* Experience briefing AI tools for concepting / voiceover / captioning
What Success Looks Like
* Organic reach + follower growth increase month-over-month to reach quarterly targets
* Maintains and iterates on our existing steady pipeline of scroll-stopping content
* Executes on product launches that are engaging, not boring announcements
* Builds strong relationships with our UGC creators that feed our creative pipeline for our ads team
To Apply
Email:
Send:
* Your CV or LinkedIn
* 3–5 social pieces you've personally created (reels/tiktoks/campaigns)
* Your go to ai and editing tools
* A short note on why you care about creative communities